All Social media articles – Page 10
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Comment & OpinionUnilever has surrendered to social media bully Elon Musk
It feels like Unilever has surrendered to the bully who declared ‘war’ on it, says The Grocer’s technology editor George Nott
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NewsBebeto taps viral TikTok trend with freeze-dried sweets range
The innovations are claimed to offer a ’fun, sensory experience like no other’
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Comment & OpinionHow to make a diverse ad that doesn’t offend
Brands, agencies and marketing teams urgently need to boost diversity in their teams, says Trevor Robinson of Quiet Storm
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NewsSainsbury’s rapped by ASA over influencer’s affiliate link to formula
Affiliate links allow content creators to earn commission from their followers’ clicks and purchases
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NewsHeinz ‘racist’ ads indicative of DEI failing, say marketing experts
’It’s clear that diversity was lacking in the room where it mattered,’ says Quiet Storm creative director Trevor Robinson
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Comment & OpinionWhat we can learn from Johnnie Walker’s Squid Game tie-up
Joining forces with other brands, designers, or public figures can create buzz, boost sales, and increase loyalty, says James Taylor, creative director at The Cabinet
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NewsWeetabix Protein suffers ‘temporary’ supply chain disruption
The cereal has been absent from Tesco and Sainsbury’s since mid-September, according to Assosia data
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NewsLidl and Waitrose revive 1990s hits with Martine McCutcheon and S Club
Lidl has actress and singer Martine McCutcheon performing a cover of Gina G’s ‘Ooh Aah… Just A Little Bit’, while Waitrose has S Club reviving their hit ‘You’re My Number One’
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News‘Nano influencer’ food distribution company adds frozen ops, eyes international expansion
Gifta operates from two specialist warehouses across the UK, with its fulfilment teams managing ambient, chilled, and now frozen products
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Analysis & FeaturesThe troubling foodie challenges fuelled by social media
Going viral on social media is often a boon for brands – but what if the product is being used in a dangerous ‘challenge’? How can brands combat fmcg fallacies online and keep consumers safe?
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NewsHovis set to take on Kingsmill 50/50 with ‘White N’ Fibre’ loaf
The baker has applied to register the name as a trademark with the IPO
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ProfilesMy food & drink job: Danielle Taylor, senior social media exec, Quorn
For National Vegetarian Week, Danielle shares the joy she feels seeing her Quorn NPD ’going from plans to plates’
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NewsMrBeast Lunchly kits for kids criticised by health campaigners
The meal kits are the result of a collaboration between YouTubers MrBeast, Logan Paul and KSI
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NewsJamie Laing to host The Grocer’s New Product & Packaging Awards 2024
The event will celebrate the latest and greatest innovations that have hit the shelves over the past 18 months
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NewsUnilever axes Marmite peanut butter to focus on ‘new innovations’
The spread made its supermarket debut in 2019 to much fanfare
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NewsKeyStore gains over 56,000 likes on TikTok since first posting in June
Its content includes interviews with retailers, NPD tasting with shoppers, and showcasing new services and offers such as bakery counters and food to go
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ProfilesMy organic food job: Harry Gerrard-Stevenson, social media manager, Mr Organic
For Organic September, social media manager Harry discusses how Mr Organic shares his values and vision on how to balance consumerism and the environment
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Comment & OpinionHumour is back in advertising. Here’s how to use it properly
About 90% of consumers are more likely to remember a funny ad, says David Wigglesworth, executive creative director at Grey London
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WebinarsWATCH: How to smash it at social commerce
Watch our webinar on demand where industry experts reveal how to make the most of the growing potential of social commerce.
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Comment & OpinionChefs don’t like Heinz’s carbonara… but shoppers will
Heinz is targeting younger, time-poor shoppers, who have already snapped up the cans DTC