Birthday cake sandwich? Viral UPFs distract from health concerns

Tesco Birthday Cake Sandwich 2

Novelty products designed to create social media buzz can overshadow the bigger conversation about what is unhealthy for us, says Jack Scott, co-founder of Dash Water

One minute, we’re warned about the risks of ultra-processed foods (UPFs). The next, we’re seeing brightly packaged birthday cake or strawberry sandwiches hitting the shelves. It’s no wonder people feel a little confused.

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