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Urban Legend prepares for collapse in blow to non-HFSS snacking
By Ed Devlin2025-09-16T12:36:00
It is understood a deal has been agreed by an unnamed buyer for the IP and patented technology behind the company’s scientifically engineered non-HFSS doughnuts
Healthier bakery brand Urban Legend is days away from collapse, having burned through tens of millions of investor cash and racked up double-digit losses, with more than 40 jobs at risk of redundancy.
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