We’re starting our advertising year down under, where the annual spot for Australian lamb has become something of a new year tradition.
As always, the ad stars titanic sports commentator (and meat enthusiast) Sam Kekovich. He plays the ‘Leader of Australia’s Merriment & Bliss’ (geddit?) who is enraged that his nation has fallen off the top 10 happiest countries in the world list.
The three-minute ad shows Sam’s underlings desperately trying to show a humourless set of ‘happiness auditors’ how happy everyone is, and why – via an inventive and witty tour of the country. Its beaches, wildlife, pay and relaxed attitude to public dressing all get a shout out. There’s a little dig at ‘the Poms’, naturally – but also some self-deprecating stuff about sharks and Canberra.
The crowning glory is the “national network of free public barbecues” the judges witness, upon which lamb is of course the star.
It’s proud, witty and clever: could something similar work in the UK? Well, why not?
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