All Advertising articles
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Comment & OpinionPlenty of saucy energy in ‘kitchen situationship’ kitchen roll advert
Juan Sheet has had his day – but the brand is keeping things (relatively) edgy
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Analysis & FeaturesIs the ASA right to ban Zoe’s ‘real food’ supplement ad?
Following an independent review, the ASA upheld its decision to ban a social media ad in which Zoe claimed its product is “just real food”
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Comment & OpinionAdopting AI and building a people-centric future for fmcg
In a short space of time AI has gone from something people were curious about to something many teams feel they are expected to understand and use, says Emma Thompson, head of agency, consumer brand division at Golley Slater
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Comment & OpinionYorkshire Tea addresses question of when to go for Gold
A new celeb-free pair of ads address a question Yorkshire Tea drinkers might have
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Comment & OpinionWhy Nesta’s ‘sinister’ junk food ads panic doesn’t stack up
Having been hit with a raft of restrictions, brands are reasonably shifting spend to channels not covered by the legislation. It’s less sinister, more perfectly sensible
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News‘Just real food’ ad ban decision ‘disgraceful misuse of regulatory power’ claims Zoe
The ASA has stood firm in its decision, which Zoe co-founder Professor Tim Spector called ‘patronising’ and ‘absurd’
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NewsLasered limes launched to solve Corona drinkers’ ‘common dilemma’
The markings – dubbed ‘fruit tattoos’ – show the ‘precise visual lines’ for consumers to slice along so their lime wedge that ‘fits perfectly’ into any Corona bottle or can
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Comment & OpinionCan health strategy survive retail’s rage over NPM changes?
The government’s health strategy is facing a pivotal moment, and it could see co-operation turn into rebellion
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Comment & OpinionTesco man lives through nightmare question session
Britain’s biggest retailer is weaponising a well-worn question
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NewsTesco Media appoints first COO, from Walmart
She has been chief operating officer at Walmart Connect for the past four years
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NewsPoppi ditches prebiotic claim for UK soda launch
Poppi’s sodas contain 3g of fibre per can, well below the 12g specified in the specific authorised claim on the GB Nutrition and Health Claims Register
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Comment & OpinionNeed anything from Tesco? Why every little (still) helps
Tesco’s new brand platform already rolls off the tongue more easily – and is far more likely to gain traction on social media – than its predecessors
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NewsFormer Tesco CCO Alessandra Bellini joins Barrows Connected Store board
Barrows Connected Store will be looking to Bellini to provide ‘unbiased, strategic guidance and independent oversight, helping to challenge internal thinking and support long-term growth’
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Comment & OpinionImperilled Pringles pair play up power of sharing
If you thought it was tricky to politely prise the potato-ish snacks from a tube at a party, try doing it when you’re dangling off a skyscraper
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News‘Fill your boots…TikTok is paying’: How TikTok Shop is co-funding brand discounts to woo users
Huge discounts are becoming ‘more frequent in the UK as TikTok Shop aggressively accelerates adoption’. say experts
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Comment & OpinionWhy alcohol brands don’t need to ‘go big’ with marketing
These moments generate reach and talkability, but what they don’t reliably do is build loyalty, says Siobhan McDade, chief publishing officer at Jungle Creations
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Comment & OpinionMorgan Freeman talks viewers through history of Warburtons
Freeman takes us back to the brand’s birth, providing an amusingly daft alternative history of a bread-obsessed family
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Comment & OpinionTony’s Chocolonely wrestler helps it balance ethics and taste messaging
The brand wisely balances ethics and taste in its TV debut
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Comment & OpinionTrusted Advertising: treatise explores marketing’s future
Matt Bourn and James Best explore how brands should adapt to the age of the influencer and, even more topically, how they should be using artificial intelligence
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NewsNewly merged co-op society launches retail media network
OurCoop was formed in January through the merger of Central Co-op, Midcounties Co-operative and Chelmsford Star