All Advertising articles
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Comment & OpinionJust Eat gets sentimental as it plays up family time
Where once stars like Snoop Dogg and Katy Perry sang, a crop of new ads instead lean into food delivery’s role in preserving precious family time
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NewsNew retail media network combines social media, till screens and sales data
Smart Store Network connects brands with shoppers through retailers’ social media and till screens while measuring sales data
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Comment & OpinionWhy marketers’ one-eyed focus on younger shoppers is flawed
The urge to recruit ‘the next generation’ often reveals more about marketers’ biases than it does about the market, says Francois Bazini, former international CMO at Suntory
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Comment & OpinionFoster’s gets visual with funny, descriptive campaign
Aussie signifiers and sense of humour intact, the ad also cannily suggests Foster’s is an uncomplicated beverage with a short ingredients list
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Comment & OpinionWhy are we still using 20-year-old rules to decide which foods are unhealthy?
Burgers and crisps widely seen as unhealthy are still passing the government’s ad and promotion rules because the test they’re judged against is more than 20 years out of date, says Katharine Jenner, executive director at Obesity Health Alliance
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NewsJust Eat ditches celeb superstars and jingle for new brand platform ‘to last for 30 years’
The new brand platform – ’Stay Just Where You Are’ – is “built around a simple, highly relatable human truth”
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Comment & OpinionFibre health claim regulation is bizarre and shoppers suffer for it
Many dubious calcium-fortified products can make legal gut health claims while a mixed wholegrain bread cannot, says Anthony Warner, development chef at New Food Innovation
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Comment & OpinionOat Cult’s porridge orgy is amusing and disturbing
Oat Cult remains deeply distinctive in a category usually dominated by messaging about health, satiety and warmth
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Comment & OpinionRetail media’s next growth area is brands that don’t even sell in store
As retail media investment keeps climbing, the real growth lies with non-endemic advertisers if retailers and brands can get relevance right, says Deni Petrova, VP of commerce at WPP Media
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NewsTeapigs owner Tata taps THG Ingenuity to grow direct-to-consumer channel
The partnership would result in a ‘seamless, premium online shopping experience for consumers’ THG Ingenuity said
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NewsSt Ewe Free Range Eggs launches ‘For the Love of Egg’ campaign
Launching ahead of World Egg Day on 9 October, it celebrates egg lovers and ‘their everyday rituals’
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NewsSimple Online Pharmacy rapped by regulator over weight-loss pill ads
Ads for prescription-only medicine are by banned under the Committee of Advertising Practice Code
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NewsASA flags ‘widespread breaches’ in mushroom supplement ads
The ASA’s latest Pulse Report has identified ‘widespread likely breaches’ of advertising rules in mushroom supplement marketing
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Comment & OpinionCharlie Bigham’s takes it slow in pie push
‘Charlie thinks life if richer when you slow down,’ apparently
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NewsHuel censured by ASA again over unauthorised health claims
The ruling – the fifth against Huel in four years – came in response to a video seen on Instagram and YouTube
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NewsAldi tops UK supermarket ranking for use of sound and music
UK supermarkets performed poorly versus global rivals, with only Aldi appearing in the top third of the table of 100 supermarkets around the world that were assessed.
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NewsAstonish calls out ‘false cleanliness’ in £2.8m campaign
‘There’s clean-ish. And there’s Astonish’ features two horror film-style adverts
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Comment & OpinionKahlúa hosts a party at the old folks’ home
Kahlúa’s new ad doesn’t make much effort to glamorise the setting, but it takes the opportunity to position itself as an OAP party beverage
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NewsMedia buying platform falls foul of HFSS advertising rules
The Trade Desk doesn’t sell food, but used imagery of a two-pack of Reese’s Peanut Butter Cups within a LinkedIn ad as ‘illustrative content of The Trade Desk’s capabilities and client base’ the company said
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NewsHere We Flo period care ads censured by ASA
The watchdog concluded that Flo’s ads were likely to mislead