All Advertising articles
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Comment & OpinionMr Somersby rescues pair of Brits in sweary campaign
Mr Somersby is a genial American who helps a couple of shut-ins enjoy nature - and a cider, of course
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Analysis & FeaturesHow will brands reach kids after the social media ban?
Soon the route to under-16s via social media will be closed. Food & drink brands will need to adapt – and return to the real world
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Comment & OpinionWhy Asda chose Amazon to ‘transform’ its retail media game
Asda’s chief customer and digital officer tells The Grocer why the supermarket is partnering with Amazon to overhaul its retail media offer
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NewsPatisserie Valerie ‘less healthy’ food ad complaints dismissed by ASA
The advertising watchdog received complaints challenging whether ads displaying images of cakes breached the CAP Code because they contained less healthy food products
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NewsAsda brings in Amazon to ‘transform’ retail media offer
Asda is the first UK retailer to deploy Amazon’s Retail Ad service
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NewsTesco joins forces with Waitrose and B&Q for Dunnhumby-led retail media pilot
The retailers – as part of the newly formed ‘Dunnhumby network alliance’ – will launch the pilots in the coming weeks
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Comment & Opinion‘Martini Man’ Jonathan Bailey mixes levity and sophistication
Martini’s new short film is glamorous and exotic – but Jonathan Bailey’s charming performance adds some laughs, too
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NewsMFG launches digital ad network across 1,200 forecourts
MFG said the move opened up ‘unprecedented access’ for brands to engage with millions of on-the-go consumers
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NewsCo-op targets summer meal missions with ‘Pop to Co-op’ campaign
The campaign aims to capitalise on last-minute plans and spontaneous social gatherings through the retailer’s convenience offer
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Comment & OpinionMarketing Business Lunch: trends, threats and the big debate
Dan Holt opened The Grocer’s Marketing Business Lunch with a stark stat: 80% of brands in the UK could disappear and people would not care
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Promotional FeaturesRethinking influencer and social strategy under LHF restrictions
The HFSS online advertising ban and potential NPM updates are forcing food and drink brands to pivot from product-centric influencer content to values-led storytelling, with recent ASA rulings highlighting the urgent need for compliance.
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Comment & OpinionIrn-Bru smashes it with Scottish World Cup anthem
Irn-Bru reveals Scotland’s secret weapon – which is that ‘we’re made in Scotland, from girders’, of course
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NewsChannel 4 names Holy Moly and Suri among winners of its B Corp ad competition
Channel 4 Sales has revealed the latest winners of its B Corp competition
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Promotional FeaturesWhy fmcg’s bravest brands are spending more, not less
Choice has never been greater, and budgets have never been tighter. Companies investing in their brand are leading an fmcg marketing reset.
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NewsAmazon Fresh advert banned for breaking HFSS junk food laws
Amazon is the latest grocery retailer to fall foul of the new HFSS advertising restrictions
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Comment & OpinionCould the meat industry be about to have its ‘tobacco moment’?
The campaign against eating meat is building and the industry needs to listen, says Mike Coppen-Gardner, founder and chief executive at WeAreSPQR
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NewsM&S’s Farm to Foodhall ad gets perfect score for effectiveness
System1 tests ads by for effectiveness by monitoring the second-by-second facial expressions of 150 adults
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Comment & OpinionWilkinson Sword’s ‘Blade Master’ bemuses Williams F1 duo
The bonkers Blade Master is put to good use by the Williams F1 team, of which Wilkinson Sword is a brand partner
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NewsIrn-Bru targets growth outside Scotland with World Cup campaign
AG Barr has launched a new advertising campaign to win fans in England and Wales over the World Cup summer
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Comment & OpinionBeing a big brand no longer guarantees a big retail moment
Retailers have more data, more power and more alternatives than ever – and brands that don’t adapt their planning will be left behind, says Lorna Hawtin, chief strategy officer at Zeal