All Advertising articles
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Comment & OpinionSneaky snapper facilitates Amstel’s creepy friendship project
‘Shot Without Permission’ is ‘a photographic project’ designed to show ‘real friendship can’t be faked’
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Analysis & FeaturesWhat will the World Cup deliver for fmcg brands?
This year’s World Cup spans three huge, far-away countries, and most matches are kicking off late at night for UK viewers. How are brands and retailers showing up?
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Category ReportBrands divert marketing spend in face of ad ban
The latest advertising rules for HFSS goods are pretty strict
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Promotional FeaturesThe beautiful game: how to win at sports partnerships 2.0
With the FIFA World Cup, Commonwealth Games and Wimbledon all landing this summer, the opportunity to capitalise on major sporting moments is huge. Discover how the smartest brands are building 360-degree partnerships – and what retailers can do to make the most of them in-store.
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NewsL’Oréal rapped by ASA over ‘misleading’ hyperpigmentation claims
L’Oréal said a small print shown in its Garnier advert had been included “in error” and was “inaccurate”
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Category ReportHow fruit yoghurts became ‘junk food’
Fruit-flavoured yoghurts are set to be classified as ‘junk food’ under government plans to roll out a new nutrient profiling model.
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NewsSquirrel stars as Pip & Nut launches AI-generated TV ad
Despite relying heavily on AI as a production tool, the ad retains “full human creative direction” the brand said
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Comment & OpinionRobert Pattinson debates taste in 1664 campaign
Oscar-winning director Brady Corbet directs and actor Robert Pattinson, who plays three Parisian neighbours convinced they have great taste
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NewsAldi rolling out ‘singular global trading format’
The “new global model” will be “modularly adaptable for different store formats and building types”
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Comment & OpinionFrom principle to practice: how we’re enforcing the new ‘less healthy’ ad rules
The ASA has published its first four rulings under the new HFSS ad restrictions, giving food brands the first look at how real ads are being assessed, says CEO Guy Parker
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NewsLidl and Iceland first businesses to breach junk food ad ban
The decisions are the outcome of the ASA’s first round of assessments of possible breaches of new restrictions which came into force in January
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Comment & OpinionTilda’s photogenic family rap it up
‘That’s me in my kitchen flow, making a mess, typical Tuesday,’ begins a moustachioed dad, over a UK garage-style beat
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Comment & OpinionFrom matcha green to ube purple: using colour to drive trends
Colour can be used not just to catch the eye but to tell a story and evoke emotion, says Regina Maiseviciute Haydon, associate principal at Mintel Food & Drink
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Comment & OpinionNo more lazy marketing: why HFSS is a blessing in disguise
With the January 2026 restrictions now in force, the easy options are narrowing, says Nick Wright, CEO at Havas Play
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NewsTesco Media launches video ads on website and app
It’s the first time video ads have been made available to brands to run on Tesco.com or the Tesco app
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Comment & Opinion‘Less healthy’ food advertising bans won’t reduce obesity
There are much more significant and complex factors driving obesity than advertising, says Stephen Woodford, CEO of the Advertising Association
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Comment & OpinionHow small brands are reshaping TV advertising
Small brands are doing more than just advertising on TV – they’re reshaping how the whole system works, says ITV’s Kate Waters
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Comment & OpinionAsda duo demonstrate ‘Big Easter Energy’
Asda’s short and sweet ads deliver a punchy price message
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Comment & OpinionWomen don’t need new beer, they need new reasons to buy it
Beer marketing has historically been aimed at men, says Ruth Stubbs, EMEA CEO at Wavemaker. Here’s how to change that
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Comment & OpinionHFSS didn’t create fmcg’s problem – it exposed it
HFSS didn’t just squeeze promotions, it forced a reset in how brands earn shoppers and how retailers create theatre, says Mike McDonnell, head of partnerships at Zeal Creative