All Advertising articles
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Comment & OpinionBournville puts flavour first in dark chocolate campaign
In its first major ad push since 1982, the brand is wisely making a virtue of its approachability
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Comment & OpinionWhy restraint is the new edge in noisy fmcg marketing
True minimalism isn’t about what you leave out – it’s about what you leave space for, says Tarek Sioufi, chief strategy officer at Grey London
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Comment & OpinionNavigating the HFSS ad ban: from food porn to brand power
Whatever your feelings about the rights or wrongs of the HFSS regulation, it’s going to lead to a revolution in the way we sell food products, says Jon Evans, CCO at System1
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NewsGousto campaign aims to ‘steal supermarket share’ as it claims model ‘is broken’
The ‘traditional grocery model is ‘broken’,’ the recipe box company said
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NewsGuinness unveils new campaign ahead of Premier League return
The campaign is spearheaded by a series of short films featuring fans of all 20 Premier League clubs
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Comment & OpinionWalkers pays homage to Budweiser in Cheese & Onion advert
This promo for Walkers’ Cheese & Onion provides some good old-fashioned silliness
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NewsTikTok Shop targets challenger brands in B2B campaign
The ‘Be Iconic on TikTok Shop’ campaign aims to drive growth among SMEs
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Comment & OpinionWalton Goggins gives new Doritos flavour a spicy welcome
Doritos’ Golden Sriracha ad is rich with clichés of the ‘adult’ film genre
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NewsDanny Dyer ‘a tosser’ as Deliveroo launches freshness promise
Deliveroo will refund customers for products received with fewer than three days until their expiry date
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Comment & OpinionGossipy J2O gives pubgoers the juice
J2O’s witty, efficient ad generates extra laughs via repeated viewings
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NewsAd industry launches voluntary less healthy food ad ban compliance campaign
The Advertising Association, ISBA, the IPA, IAB UK and IMTB, among others, are working to urge advertisers, agency creatives, media owner sales teams, influencer marketing agencies, fmcg brands and retailers to ‘Don’t be on the Naughty List’
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Comment & OpinionHFSS brands must resist rewinding the clock on price promotions
Many brands fall into a trap: relying too heavily on deep discounts, competing purely on price, and ultimately entering a race to the bottom, says Lorna Hawtin, chief strategy officer at Zeal
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NewsTesco extends LiveRamp partnership for ‘more personalised ads’
Customers are set to receive ‘more personalised and informative’ advertising
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Comment & OpinionDigital health service Numan makes food the bad guy
Buffet Boy is an outputtingly oleaginous chap, whose outfit is comprised largely of unhealthy foods
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NewsPärla picks up £200k ad spend prize from Sky sustainability competition
The oral care challenger has been named as one of three winners in the disruptors category
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Comment & OpinionSip, share, repeat: drinks brands market feelings, not flavours
A sense of identity is what sells drinks in today’s scrolling economy, says Karl Gilbert, creative head at BBD Perfect Storm
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Analysis & FeaturesWhat Trip adult soft drink ad ban means for future of functional claims
Trip’s claims landed it in hot water with the ASA. As more brands focus on mental health, what exactly are they allowed to say?
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NewsM&S ad banned over clothing model who ‘appeared unhealthily thin’
The ad, which was seen in M&S’s app in April and May, was socially irresponsible, according to the Advertising Standards Authority
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Comment & OpinionRustlers takes us on a surreal oral voyage
David Lynch would surely have approved of this ad, in which a ballroom doubles for a mouth
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Comment & OpinionShow me the funny: why grocery needs to stop being so serious
It’s time for more fmcg brands and retailers to start embracing humour in their ads, says Ed Brooke, executive partner at The Leith Agency