All Advertising articles
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Comment & OpinionMcVitie’s ad celebrates brand’s central role in British life
McVitie’s flatters Brits as active, brave and brainy as it highlights its essential role
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Comment & OpinionAbsent Stanley Tucci still makes an impression for Birra Moretti
We get a glimpse behind Adland’s curtains, witnessing the set-up of the perfect shot. But where’s Stanley?
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NewsCo-op takes aim at ‘big shop faff’ in new value push
It marks the latest development of its ‘Pop to Co-op’ campaign, which launched earlier this year in partnership with VCCP
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NewsAmazon launches ‘Amazown label’ campaign to raise awareness of fresh grocery delivery
It is the first time Amazon has ‘allowed their brand name to be usurped in service of an individual product’
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NewsBetter Nature takes aim at KFC and chicken with ‘Believe in Tempeh’ campaign
Under the banner ‘Believe in Tempeh’, the protein challenger brand is asking British consumers to give chicken ’the night off’
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NewsInfluencer food brand sycophants turn off audiences, research finds
Excessively recommending a food product was found to reduce organic social media view rates significantly
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Analysis & FeaturesThe growing concern over GLP-1 marketing to new mums
Online mumfluencers are dropping heavy hints about ‘medically supported weight loss’ – but doctors warn some adverts are ‘irresponsible’
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NewsTHG Ingenuity names new CEO
The new CEO will commence in the role this December, to lead the company through ‘its next phase of growth as a proprietary commerce operating system’ after its demerger from THG last year
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Comment & OpinionBecks opts for Stella in confusing Gentlemen campaign
The ad lacks the requisite wit to carry off its bizarre narrative
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NewsKitchen assistant app Remy introduces social media recipe extract-and-shop tool
It’s been launched in response to the fact that “the way households find recipe inspiration has fundamentally changed”, the company said
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NewsMonty Bojangles online chocolate adverts cleared
Campaigners said the Monty Bojangles chocolate ad was in breach of new laws on junk food marketing
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Comment & OpinionDolmio’s puppets thirst for likes in unamusing return
The accents have been dialled back a bit, but the puppets remain instantly recognisable
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NewsFree Domino’s pizza comes aboard at Preston Station for Euston-Stirling train passengers
Domino’s delivery drivers will come to the platform and hand a passenger’s pizza directly to Trainline ambassadors at Preston, who will then deliver it straight to their seat.
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NewsNajma announces first ever £300k TV campaign
The Golden Acre Foods-owned business said the £300k investment marked a ‘significant milestone’ in its growth strategy and supported Najma’s ambition to drive sales during the back-to-school period
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NewsBoots censured by watchdog over ‘free No7 face lotion’ newspaper ad
A front-page ad in The Mail on Sunday directed readers to a voucher inside the paper to be redeemed for a free tube of lotion from ‘any Boots store today’
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NewsMarket-leading brand not top AI answer for majority of categories, analysis finds
In 28 of 40 categories analysed, the ‘most visible’ brand, according to ChatGPT, Claude and Gemini, was not the brand with the biggest market share in that category.
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NewsThe Collective to launch NPD and first-ever TV campaign this autumn
A range of dessert yoghurts, dubbed Pudstars, will lead the charge for the businesses, created to ‘make every spoonful feel like a treat, without compromising on goodness’
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Comment & OpinionDairylea’s adventures are all in the mind
A Dairylea-fuelled kid demonstrates the power of imagination – but doesn’t get to have any real fun
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Comment & OpinionHFSS regulations prompt a switch from discount promos to hybrid advertising – and it’s working
New rules have required brands to create a compliant mix of brand and product adverts, the data suggests it’s working, says James Dunaj, partner success director at Circana
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NewsYo Sushi ad rapped by ASA over HFSS claims
The ad ran for a limited time over the Easter period when Yo had collaborated with Kit Kat