All Advertising articles
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Comment & OpinionIce queen Sophie Ellis-Bextor shows up for Tia Maria
Pop star Sophie gets the espresso martinis in on a chilly night out
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NewsKevin and Katie tie the knot as Aldi closes its 2025 Christmas ad saga
The final instalment – airing from 6am on 27 November – picks up where the stag do chaos left off
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NewsMcDonald’s features The Grinch in 2025 Christmas ad and menu
The Dr Seuss-inspired advert sets the stage for the arrival of the new The Grinch Meal at McDonald’s
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NewsConsumer testing reveals best Christmas ad… and it’s not Waitrose
This year has been record-breaking for ad effectiveness, says System1
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Comment & OpinionBehind the scenes: how Asda’s Christmas ad bought the Grinch to life
Cressida Holmes-Smith of Asda’s ad agency Lucky Generals on how it dealt with the pressure to come up with the campaign
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Comment & OpinionBryan Cranston plays festive bad guy for Ocean Spray
The impressively costumed Cranston is a riot, reeling off ‘cran’ related puns with gusto as he steals sauce, confiscates cocktails and ruins a festive party
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NewsDeliveroo named as World Cup 2026 and 2027 sponsor
The sponsorship rights – as ‘on-demand pick-up and delivery supporter’ – cover the UK, France and Italy
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NewsHappy Christmassacre: PETA Christmas ad 2025
PETA UK has launched a provocative Christmas campaign aiming to challenge festive eating habits and highlight meat consumption
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Comment & OpinionOatsu’s founder hides behind the fridge in debut TV spot
A woman scowls as she makes overnight oats in her kitchen, unaware of the startup founder hiding in her kitchen
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NewsJam Shed takes to TV in £2m push featuring wine influencer Tom Gilbey
Gilbey last year labelled Jam Shed ‘the most disgusting wine I’ve ever put in my mouth’
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Analysis & FeaturesChristmas ads 2025: who’s king of the non-HFSS festive ads?
Christmas ads came thick and fast this week, from Asda’s Grinch to John Lewis’s dewy-eyed 90s raver dad. But who did best? Our panel of judges decides
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Comment & OpinionA rival brand is using AI to steal our content. It’s just lazy
A Manchester-based nut butter brand called TuniVibe nicked our content – including a photo of me, says Stu Macdonald, founder of ManiLife
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NewsTesco celebrates imperfect moments in Christmas advert 2025
Tesco has launched its 2025 Christmas campaign, celebrating the funny, real and imperfect moments in the British festive season
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NewsKeira Knightley and Joe Wilkinson star in romcom Waitrose Christmas advert 2025
Waitrose’s Christmas ad follows a meet-cute at the Waitrose cheese counter with Keira Knightley and Joe Wilkinson over Sussex Charmer cheddar
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Comment & OpinionSabrina Carpenter enters ‘man’s world’ of whisky for Johnnie Walker
Sabrina Carpenter doesn’t look like a typical whisky drinker – but that’s the point
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Comment & OpinionHFSS rules didn’t kill Christmas ads – they just invited fruit & veg to the party
Under new HFSS rules, retailers are proving festive magic doesn’t need sugar-coating
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NewsAldi’s Kevin the Carrot returns for chaotic stag do in 2025 Christmas ad
Kevin is stranded at the North Pole in nothing but a mankini after a stag do gone wrong. Will he get home in time for the wedding day?
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Analysis & FeaturesWhat supermarkets can learn from streetwear drop culture to build hype
Gen Z are used to shopping for fashion online and finding limited-run products via social media. So how can food retailers build their own ‘hype’?
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Comment & OpinionHFSS regulations mean brands must collaborate on culture
Brands whose portfolios lean on indulgence, snack culture or ‘treat’ positioning now face a fundamental marketing rethink, says Emma Wills, client services director at Seen Connects
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NewsTesco monitoring shopper response to in-store digital screens
In a trial across several stores, the supermarket is measuring how many people come near the screens, how close they were to them, and how long they stayed there