All Advertising articles
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Comment & OpinionOld Spice sniffs victory with last-gasp football spot
Old Spice’s football ad might have landed better had a certain semi-final result been different
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Comment & OpinionWill Andy Burnham’s new health agenda clash with big food?
Burnham has previously attacked the Tories for being ‘too close to commercial interests’ and, as Mayor of Manchester, was spearheading efforts to ban all ‘junk food’ ads from the city’s transport network. But will he take a similar stance as PM?
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Comment & OpinionWhat the latest ASA HFSS rulings mean for brands
What do a winking yellow M&M and an almond croissant have in common? Both have helped shape the ASA’s emerging approach to HFSS advertising rules, says Katrina Anderson, partner at Mills & Reeve
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Comment & OpinionBelvoir Farm boots out the suit in ‘obsessed’ spot
A besuited bod’s ‘elderflower flavouring’ suggestion goes down like a lead balloon on Belvoir Farm
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Category ReportConfectionery trends 2026: Why sweets are getting a better-for-you rebrand
How are confectioners responding to HFSS rules? And which trends are driving change in sweets?
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Comment & OpinionJunk food ad ban: clarity, confusion and a pizza-sized loophole
The stage is now set for an almighty clash between health campaign groups, politicians and the food industry after today’s landmark ASA rulings
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Comment & OpinionWild campaign gets nun too provocative
The ad purports to show a meeting in which members of the Wild team are brainstorming the best way to describe how dry its product leaves pits
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NewsJLP launches ‘research online, purchase offline’ measurement after signing new retail media partner
The deal with tech player Kevel would ‘future-proof its retail media offer to brands’ JLP said.
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Comment & OpinionMr Somersby rescues pair of Brits in sweary campaign
Mr Somersby is a genial American who helps a couple of shut-ins enjoy nature - and a cider, of course
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Analysis & FeaturesHow will brands reach kids after the social media ban?
Soon the route to under-16s via social media will be closed. Food & drink brands will need to adapt – and return to the real world
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Comment & OpinionWhy Asda chose Amazon to ‘transform’ its retail media game
Asda’s chief customer and digital officer tells The Grocer why the supermarket is partnering with Amazon to overhaul its retail media offer
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NewsPatisserie Valerie ‘less healthy’ food ad complaints dismissed by ASA
The advertising watchdog received complaints challenging whether ads displaying images of cakes breached the CAP Code because they contained less healthy food products
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NewsAsda brings in Amazon to ‘transform’ retail media offer
Asda is the first UK retailer to deploy Amazon’s Retail Ad service
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NewsTesco joins forces with Waitrose and B&Q for Dunnhumby-led retail media pilot
The retailers – as part of the newly formed ‘Dunnhumby network alliance’ – will launch the pilots in the coming weeks
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Comment & Opinion‘Martini Man’ Jonathan Bailey mixes levity and sophistication
Martini’s new short film is glamorous and exotic – but Jonathan Bailey’s charming performance adds some laughs, too
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NewsMFG launches digital ad network across 1,200 forecourts
MFG said the move opened up ‘unprecedented access’ for brands to engage with millions of on-the-go consumers
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NewsCo-op targets summer meal missions with ‘Pop to Co-op’ campaign
The campaign aims to capitalise on last-minute plans and spontaneous social gatherings through the retailer’s convenience offer
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Comment & OpinionMarketing Business Lunch: trends, threats and the big debate
Dan Holt opened The Grocer’s Marketing Business Lunch with a stark stat: 80% of brands in the UK could disappear and people would not care
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Promotional FeaturesRethinking influencer and social strategy under LHF restrictions
The HFSS online advertising ban and potential NPM updates are forcing food and drink brands to pivot from product-centric influencer content to values-led storytelling, with recent ASA rulings highlighting the urgent need for compliance.
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Comment & OpinionIrn-Bru smashes it with Scottish World Cup anthem
Irn-Bru reveals Scotland’s secret weapon – which is that ‘we’re made in Scotland, from girders’, of course