All Advertising articles
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Comment & OpinionCould the meat industry be about to have its ‘tobacco moment’?
The campaign against eating meat is building and the industry needs to listen, says Mike Coppen-Gardner, founder and chief executive at WeAreSPQR
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NewsM&S’s Farm to Foodhall ad gets perfect score for effectiveness
System1 tests ads by for effectiveness by monitoring the second-by-second facial expressions of 150 adults
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Comment & OpinionWilkinson Sword’s ‘Blade Master’ bemuses Williams F1 duo
The bonkers Blade Master is put to good use by the Williams F1 team, of which Wilkinson Sword is a brand partner
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NewsIrn-Bru targets growth outside of Scotland with World Cup campaign
AG Barr has launched a new advertising campaign to win fans in England and Wales over the World Cup summer
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Comment & OpinionBeing a big brand no longer guarantees a big retail moment
Retailers have more data, more power and more alternatives than ever – and brands that don’t adapt their planning will be left behind, says Lorna Hawtin, chief strategy officer at Zeal
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Comment & OpinionSeabrook spud encourages park football hero
A giant talking potato gives a park crisp-muncher his support in this amusing ad
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NewsLipton to expand ‘social hub’ global content and creator network following pilot
The hubs, which ‘operate as an extension of the brand’s in-house team’, have already been rolled out across France, Turkey, Belgium, Spain, the Netherlands and Poland
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Comment & OpinionPeta’s duellists play up veganism’s bedroom benefits
Peta’s latest pro-vegan campaign is targeted squarely at men – specifically the sort of man who equates meat-eating with masculinity
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NewsDunnhumby appoints new CEO
The new hire succeeds Josh Bottomley, who decided to step down after three years.
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NewsMorrisons boosts online operations, renews Clarkson’s Farm sponsorship
New vans are carrying a livery promoting the supermarket’s rapid delivery service Morrisons Now
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NewsRetail media tech firm collapses months after major Iceland Foods deal
Stratacache UK owes £12.9m to creditors
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News‘I like to Mowi Mowi’: Mowi looks to boost salmon sales in new campaign
Running nationally across TV, on-demand channels, radio and paid social advertising, ‘I like to Mowi Mowi’ will attempt to drive salmon sales at retailers including Tesco, Sainsbury’s, Asda and Ocado
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Comment & OpinionAnchor lover gets blissfully buttered amid canal chaos
A blissed-out butter lover ignores a canal boat disaster in this unsophisticated but effective ad
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NewsCo-op launches national digital screen advertising proposition
Co-op’s network of more than 1,000 digital advertising screens on the front of its stores makes it the fourth-largest digital screen estate in the UK
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Comment & OpinionBudweiser lets it rain in World Cup beer campaign
Apparently unable to play up its US roots, Bud has come up with an enjoyable if disjointed ad
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Comment & OpinionTesco ad finds monstrous way to give kids healthy food
A monster chases a grape-pinching lad into the car park. Fortunately, it’s friendly
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Comment & OpinionSneaky snapper facilitates Amstel’s creepy friendship project
‘Shot Without Permission’ is ‘a photographic project’ designed to show ‘real friendship can’t be faked’
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Analysis & FeaturesWhat will the World Cup deliver for fmcg brands?
This year’s World Cup spans three huge, far-away countries, and most matches are kicking off late at night for UK viewers. How are brands and retailers showing up?
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Category ReportBrands divert marketing spend in face of ad ban
The latest advertising rules for HFSS goods are pretty strict
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Promotional FeaturesThe beautiful game: how to win at sports partnerships 2.0
With the FIFA World Cup, Commonwealth Games and Wimbledon all landing this summer, the opportunity to capitalise on major sporting moments is huge. Discover how the smartest brands are building 360-degree partnerships – and what retailers can do to optimise them in-store.