All Advertising articles
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Comment & Opinion
As personal care ads challenge unrealistic body standards, how far is too far?
Most accept bodies aren’t perfect. But, as personal care ads get increasingly upfront, just how much of them do we really need to see?
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News
Olivia Colman becomes latest A-lister to advertise Warburtons
Playing Agent Colman, the actor stars alongside Jonathan Warburton in the crumpet-focused ad
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News
Dualit and Lavazza rapped by ASA over compostable claims
Both brands ran ads which did not specify their products could only be processed through industrial facilities
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Comment & Opinion
HFSS ad uncertainty is destroying marketing plans
Uncertainty is a surefire route to creating policies with profound unintended consequences, says Stephen Woodford, CEO, Advertising Association & Phil Smith, director general, ISBA
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News
Wilkinson Sword Intuition launches women’s shaving push
‘Any Hair, Anywhere’ from Wilkinson Sword will run across broadcaster VOD, YouTube and social
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Comment & Opinion
Skating star Lola Tambling delivers for Weetabix
You’d be hard-pressed to find a better brand ambassador than 17-year-old Team GB Olympic skateboarder Lola Tambling
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News
La Vie invites fellow vegan brands to reuse its TV ad
The ad shows a man preparing and then eating what appears to be meat, in front of a pig, before revealing the product is plant-based
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Comment & Opinion
Brian Cox is a skating success for Malibu
Fans of Succession will be braced for an explosion of rage
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News
Prime Time rapped over health claims made in debut OOH campaign
The ASA investigated three possible breaches of the CAP code, all of which were upheld
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Comment & Opinion
HFSS rules are a landmark. Industry can’t quibble its way out
Reports now suggest some companies have been secretly lobbying the government, and even considering legal challenges, in an attempt to weaken or delay the restrictions, says Katharine Jenner, director of Obesity Health Alliance
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News
Media Bites 14 April: ‘profound’ tariff impact, junk food ads, cocoa-free chocs
Trump’s tariffs prompt ’profound’ response from Chancellor Rachel Reeves, and cocoa-free chocolate gets interrogated and tasted.
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Comment & Opinion
Peta brings good poos with pro-vegan push
Think ‘Peta ad’ and you tend to expect some unpleasant imagery. That’s certainly the case here
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News
Naked Smoothies launches first ‘train-triggered’ ad campaign
The brand’s latest campaign places an image of a bottle of fruit pieces on platform edge digital screens, which are blended into a smoothie when a train pulls into the station
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News
Deliveroo partners with SMG to boost retail media offering to brands and advertisers
Deliveroo says the SMG partnership will ’offer enhanced user targeting, better campaign insights and new formats to advertisers’
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News
Tetley launches £5.5m campaign to ‘generate new wave of love’ for brand
The push was ’packed with emotion and humour’ said the supplier
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Comment & Opinion
Oat Cult embraces folk horror aesthetic in bid for a following
The black-and-white ad contains scenes reminiscent of Midsommar and The Wicker Man
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News
New HFSS rules mean M&S Christmas ad cancelled, claims chairman
‘This country is regulating to stop people talking about mince pies during the day,’ Archie Norman said
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News
OceanSaver censured by ASA over environmental claims
The watchdog investigated four matters raised by Ecover and its parent company, People Against Dirty Holdings
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Comment & Opinion
Charles Leclerc welcomes Lewis Hamilton to Ferrari with Peroni gift
The apparently co-habiting Ferrari team-mates bond over a beer in a fancy Italian villa
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Comment & Opinion
Confusion reigns in KFC’s folk horror-style advert
KFC’s ad provides folk horror shock factor – but what does it all mean?