All Advertising articles
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Comment & OpinionCarlsberg eyes perfection with ice cream campaign
The brand has brought back its famous ‘If Carlsberg did…’ slogan for a late summer push
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Comment & OpinionThe Turmeric Co ASA ruling illustrates the tightrope health brands must walk
The ruling feels harsh, but reflects strict marketing rules governing the advertising of food supplements
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Comment & OpinionBeefeater’s Jamiroquai collab sees Jay Kay reach for a gin
It’s not only a coup for Beefeater to recreate the vid with Jay Kay in situ, it’s quite the technical challenge
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NewsOne in 10 alcohol ads ‘could break rules’ by featuring under-25s
The CAP Code states that no one who is, or seems to be, under the age of 25 should be featured in alcohol or gambling advertising
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Comment & OpinionPackaging is the media budget brands forgot they had
With an under-16s ad ban starting to take shape, the desire brands used to buy on a social media feed now has to be earned on shelf, says Equator’s Howard Wright
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Comment & OpinionYour Voice: junk food ads, functional drinks and farming policy
For too long, the debate around children’s health has centred on personal responsibility
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Comment & OpinionMagnum is on point with further foray into fashion
Inside the ‘House of Magnum’, parallels between couture and ice cream are cleverly drawn
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NewsM&S and Boots sign up for YouTube’s UK creator affiliate shopping programme
According to YouTube, when creators tag products directly in their videos, it can lead to up to 50% more clicks than links in the video description alone
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Comment & OpinionRegulation can give food businesses the level playing field they need
A year on from the Health and Social Care Committee’s promise of clearer food standards, it is the delay, not the regulation itself, that is costing businesses, says Katharine Jenner, executive director of the Obesity Health Alliance
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NewsWorld Cup boosts rapid grocery delivery to yearly share highs
Fmcg sales via quick commerce services like Deliveroo, Uber Eats and supermarkets’ own rapid delivery apps hit 14% of all online grocery sales on the day of the England football team’s World Cup quarter-final match, the data shows
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Comment & OpinionThe junk food ‘clampdown’ isn’t failing, it’s working
Campaign called the ASA’s recent rulings proof that regulation had failed, but they actually prove the opposite, says Mike Coppen-Gardner, founder and CEO of WeAreSPQR
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Comment & OpinionAre retail media sales teams just ‘gorillas with calculators’?
Just the mention of retail media to suppliers was met with eyerolls, frustrated sighs and sometimes colourful accounts of pressurised sales tactics
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Comment & OpinionThe Health Select Committee has listened to young people. Now Andy Burnham must act
Parliament has finally listened to young people on junk food marketing, now the new prime minister needs to follow through, says Alice, a campaigner at Bite Back
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Analysis & FeaturesWhy retail media is facing a backlash
The retail media revolution is upon us – but some suppliers are feeling pressure to pay for it without enjoying measurable returns. Is a ‘win-win’ really achievable?
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Comment & OpinionOld Spice sniffs victory with last-gasp football spot
Old Spice’s football ad might have landed better had a certain semi-final result been different
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Comment & OpinionWill Andy Burnham’s new health agenda clash with big food?
Burnham has previously attacked the Tories for being ‘too close to commercial interests’ and, as Mayor of Manchester, was spearheading efforts to ban all ‘junk food’ ads from the city’s transport network. But will he take a similar stance as PM?
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Comment & OpinionWhat the latest ASA HFSS rulings mean for brands
What do a winking yellow M&M and an almond croissant have in common? Both have helped shape the ASA’s emerging approach to HFSS advertising rules, says Katrina Anderson, partner at Mills & Reeve
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Comment & OpinionBelvoir Farm boots out the suit in ‘obsessed’ spot
A besuited bod’s ‘elderflower flavouring’ suggestion goes down like a lead balloon on Belvoir Farm
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Category ReportConfectionery trends 2026: Why sweets are getting a better-for-you rebrand
How are confectioners responding to HFSS rules? And which trends are driving change in sweets?
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Comment & OpinionJunk food ad ban: clarity, confusion and a pizza-sized loophole
The stage is now set for an almighty clash between health campaign groups, politicians and the food industry after today’s landmark ASA rulings