All Advertising articles
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NewsTeapigs owner Tata taps THG Ingenuity to grow direct-to-consumer channel
The partnership would result in a ‘seamless, premium online shopping experience for consumers’ THG Ingenuity said
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NewsSt Ewe Free Range Eggs launches ‘For the Love of Egg’ campaign
Launching ahead of World Egg Day on 9 October, it celebrates egg lovers and ‘their everyday rituals’
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NewsSimple Online Pharmacy rapped by regulator over weight-loss pill ads
Ads for prescription-only medicine are by banned under the Committee of Advertising Practice Code
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NewsASA flags ‘widespread breaches’ in mushroom supplement ads
The ASA’s latest Pulse Report has identified ‘widespread likely breaches’ of advertising rules in mushroom supplement marketing
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Comment & OpinionCharlie Bigham’s takes it slow in pie push
‘Charlie thinks life if richer when you slow down,’ apparently
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NewsHuel censured by ASA again over unauthorised health claims
The ruling – the fifth against Huel in four years – came in response to a video seen on Instagram and YouTube
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NewsAldi tops UK supermarket ranking for use of sound and music
UK supermarkets performed poorly versus global rivals, with only Aldi appearing in the top third of the table of 100 supermarkets around the world that were assessed.
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NewsAstonish calls out ‘false cleanliness’ in £2.8m campaign
‘There’s clean-ish. And there’s Astonish’ features two horror film-style adverts
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Comment & OpinionKahlúa hosts a party at the old folks’ home
Kahlúa’s new ad doesn’t make much effort to glamorise the setting, but it takes the opportunity to position itself as an OAP party beverage
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NewsMedia buying platform falls foul of HFSS advertising rules
The Trade Desk doesn’t sell food, but used imagery of a two-pack of Reese’s Peanut Butter Cups within a LinkedIn ad as ‘illustrative content of The Trade Desk’s capabilities and client base’ the company said
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NewsHere We Flo period care ads censured by ASA
The watchdog concluded that Flo’s ads were likely to mislead
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NewsWaitrose named partner for Amol Rajan’s new media platform
The Amol Rajan Connection is being described as a modern media platform built around people, ideas, and future opportunities
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Analysis & FeaturesHow dairy brands are winning on social media
Social media continues to evolve, making true engagement tricky. Dairy brands are using canny partnerships and authentic content to stand out
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Comment & OpinionMcVitie’s ad celebrates brand’s central role in British life
McVitie’s flatters Brits as active, brave and brainy as it highlights its essential role
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Comment & OpinionAbsent Stanley Tucci still makes an impression for Birra Moretti
We get a glimpse behind Adland’s curtains, witnessing the set-up of the perfect shot. But where’s Stanley?
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NewsCo-op takes aim at ‘big shop faff’ in new value push
It marks the latest development of its ‘Pop to Co-op’ campaign, which launched earlier this year in partnership with VCCP
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NewsAmazon launches ‘Amazown label’ campaign to raise awareness of fresh grocery delivery
It is the first time Amazon has ‘allowed their brand name to be usurped in service of an individual product’
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NewsBetter Nature takes aim at KFC and chicken with ‘Believe in Tempeh’ campaign
Under the banner ‘Believe in Tempeh’, the protein challenger brand is asking British consumers to give chicken ’the night off’
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NewsInfluencer food brand sycophants turn off audiences, research finds
Excessively recommending a food product was found to reduce organic social media view rates significantly
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Analysis & FeaturesThe growing concern over GLP-1 marketing to new mums
Online mumfluencers are dropping heavy hints about ‘medically supported weight loss’ – but doctors warn some adverts are ‘irresponsible’