All Advertising articles – Page 10
-
Comment & OpinionWhy Unilever’s CEO is betting big on social media marketing
In a fireside chat, Fernando Fernandez indicated his intention to move to a ‘social first’ marketing strategy, says Warren Ackerman, head of European consumer staples research at Barclays
-
Comment & OpinionOld Spice buccaneer outwits stinky pirates
The golden age of piracy has provided fodder for many films and TV shows. But most ignore an unpalatable truth: pirates stunk
-
NewsGoGo Squeez kids’ snacks get health-focused brand campaign
The brand is focusing on amplifying its natural health credentials as the range has 70% less sugar than other products in the category
-
NewsShots fired at Plenish over ‘immunity boosting’ advert claim
The ad was ‘problematic for several reasons’ according to a nutritionist
-
Comment & OpinionWill a Grinch-like ASA steal our Christmas supermarket ads?
Blockbuster supermarket ads are as much of a fixture of Christmas as mince pies
-
Comment & OpinionChocolate Naive advert takes the arthouse approach
The ad is an unhurried half-glance at the manufacturing process, shot in gauzy black and white
-
Comment & OpinionPink Lady lady finds her fizz at dog show
It’s not just Magnum that can play up what its product sounds like when bitten into
-
Category ReportUPFs? What UPFs? Cooking sauces & meal kits trend report 2025
World food-inspired brands are helping cooking sauces shrug off associations with ultra-processed food by emphasising clean labels and natural ingredients
-
Comment & OpinionMagnum sounds off in classy duo of ads
The improbably loud CRONK as a pouting model bites into her favourite frozen treat suggests luxury and decadence
-
Comment & OpinionTesco keeps us in the dark with ‘Everything’ five-letter bag push
While ‘party’, ‘loved’ and ’treat’ work nicely, ‘thank’ is weirdly truncated, ‘quiet’ is just weird and ‘sorry’ is a straight-up bad idea
-
NewsCharlie Bigham’s targets northerners as part of £1.7m campaign
The posh ready meals maker has traditionally localised its TV adverts to London and the south of England
-
ProfilesMy food & drink job: Lulu Coyne, brand manager, Heineken
’If this industry inspires you, there is certainly a role that will fit your skill set and dream’
-
Comment & OpinionStars Cher and Javier Bardem shine for Uber Eats
Time travel and world domination concern Uber Eats’ celebrities
-
NewsPepsiCo misses sales forecasts due to weak US demand
Shares in the company fell 2% in pre-market trading
-
Comment & OpinionHarrison Ford gets grouchy for Glenmorangie
The Indiana Jones star seems rather keen to ‘sit by the fire and drink amazing smooth Glenmorangie single malt’
-
Comment & OpinionRebellious Jordans takes us on an unusual factory tour
The outside of ‘Jordans HQ’ is what you might expect - but things are different inside
-
Category ReportCereal gets a spruce-up: cereals category report 2025
Britain’s biggest cereal brands have seen volume sales crumble in the face of soaring prices. How are they renovating their ranges?
-
NewsNoble Foods spends £2.3m on ‘most ambitious’ ad push
The ad push aims to ’set the bar for welfare in the free-range egg category’, Noble Foods said
-
Comment & OpinionUnnerving Lancashire delivers for Yorkshire Tea
It’s a fun surprise to see a version of Sarah Lancashire’s Catherine Cawood popping up in a Yorkshire Tea ad
-
Comment & OpinionHigh flier changes everything with This sausage
A This Isn’t Pork Sausage changes the life of one high-flying real estate gal