All Advertising articles – Page 11
-
Comment & OpinionWhy desire is the most underrated asset in grocery
Grocery brands don’t have a loyalty problem – they have a desire problem, says Helen Firth, executive director of brand strategy at Landor
-
Comment & OpinionDash does different with polyamory-based campaign
Dash’s drinks might have short ingredient lists, but this ad focuses on what it has packed inside
-
Comment & OpinionIs it time to tax junk food ads and focus on healthy eating?
Could taxing the ad budgets of junk food manufacturers and spending the money on ads for healthy eating ever work?
-
NewsTax junk food ad budgets to fund healthy food marketing, says Justin King
The law should be called ‘King’s Law’ after former Sainsbury’s CEO Justin King, said ex-health tsar Henry Dimbleby
-
NewsOriginal Source’s AI generated TV ad boosts sales and sentiment
Original Source’s 37-second TV commercial features 70% AI created content
-
NewsCadbury chocolate bar ad banned for reduced calorie claim
A nutritionist challenged whether Cadbury’s ‘only 91 calories’ advert breached the BCAP code
-
NewsAspall pitches cider as a ‘sophisticated alternative’
The ‘Y Do Ordinary’ campaign highlights the unique spelling of Aspall Cyder and positions it as a ‘sophisticated alternative’ to prosecco, wine, cocktails and aperitifs
-
NewsDash to make TV advertising debut with ‘playful’ 30-second spot
The advert was created by independent agency The Or
-
Comment & OpinionSpanish star Bonmati helps Snickers stamp out diving
Snickers’ ‘You’re Not You When You’re Hungry’ campaign has previous with football. Now the push has its first female footy star
-
Comment & OpinionAlcohol regulation plans feel heavy handed, especially as consumption falls
The booze industry is already facing a litany of costs, from EPR to duty changes and Trump’s tariffs
-
NewsBrits back banning booze adverts pre-watershed: YouGov data
A majority of those polled also backed a total ban on alcohol advertising online
-
NewsCawston Press to make TV advertising debut this summer
A new 10-second spot will appear in advert breaks during Channel 4’s Great British Bake Off: The Professionals next week
-
NewsAlcohol ad ban would be ‘in line’ with junk food restrictions, government confirms
The NHS 10 Year Health Plan will not include a ban on alcohol advertising, though partial restrictions are being considered
-
NewsYouth activists ‘silenced’ by industry as anti-junk food ads get blocked
JCDecaux and Global have both rejected Bite Back’s ‘#CommercialBreak’ campaign
-
NewsAlcohol advertising ban outlined in leaked draft of NHS 10-year plan
Alcohol advertising could be facing a complete ban across the UK, according to the latest leak from the Department of Health & Social Care
-
NewsFortnum & Mason channels northern British seaside in new summer marketing push
Fortnum’s has partnered with photojournalist Martin Parr to recreate his iconic series of seaside shots from the 1980s, which featured beachgoers in the resort of New Brighton, Merseyside
-
Comment & OpinionSipsmith swaps out swan to serve up sonic symphony
Sipsmith mascot Mr Swan isn’t back, but when is the threequel ever the best film?
-
NewsPhilip Morris claims government heated tobacco illegal ad warning is ‘wrong’
Marlboro-maker Philip Morris has hit back at the government’s warning to supermarkets that advertising heated tobacco products is unlawful.
-
NewsKingsmill 50/50 removes whole grain claim following ASA complaint
The claim was based on US dietary guidelines
-
NewsSainsbury’s and Nectar to launch AI-powered retail media platform Pollen
Pollen will ‘redefine how the retail media sector works day-to-day’ it is claimed