All Advertising articles – Page 8
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NewsHunter & Gather calls out ‘big boy’ condiment brands in six-figure OOH push
The push positions the brand’s ketchup and mayo as superior to Heinz and Hellmann’s
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ProfilesMy food & drink job: Freya Weston, senior assistant brand manager, Babybel
’Instead of a normal cover letter, I put my key achievements on to The Laughing Cow packaging as the header’
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NewsVeganuary founder launches anti-RSPCA Assured campaign
The ads, which shows a picture of a pig with the tagline ‘Don’t Trust the RSPCA Assured Label’, will be displayed in 2,750 Tube carriages
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Comment & OpinionHeinz’s ‘racist’ ad controversy raises questions about the creative process
Fmcg giant Heinz has come under fire for perpetuating “racist” stereotypes and imagery in two of its ad campaigns
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Analysis & FeaturesA new dawn for tequila: how the UK is waking up to the opportunity
Tequila is now the second-biggest spirit in the US, and sales are also booming in UK cocktail bars. But how can the agave-based nectar translate that growth to the grocery market?
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NewsASA raps Kerry Dairy for Garfield-themed Strings & Things advert
The video-on-demand ad, which aired in May on Channel 4, featured a child jumping into her mum’s shopping bag to eat a packet of Cheestrings
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NewsGressingham Foods launches TV campaign for first time
The campaign will run on ITV from 7 October to 17 November and show how easy it is to cook duck and “achieve delicious results”
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Analysis & FeaturesWhat does the junk food ad ban mean for marketeers?
Food businesses have been somewhat quiet over ad restriction plans. Are they accepting them? Or seeing ways around them?
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NewsJust Eat rapped by ASA for HFSS ad ‘directed at children’
The Facebook ad featured an animation of the Just Eat and McDonald’s logos and a chicken nugget
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NewsMedia Bites 21 August: McDonald’s, Diageo, Just Eat
McDonald’s plans to create 24,000 jobs in the UK and the Republic of Ireland over the next four years as it opens more than 200 restaurants in a sign of faith in the high street
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NewsHuel and Zoe ads featuring Steven Bartlett banned for ‘misleading’ consumers
The Advertising Standards Authority ruled the two nutrition brands had failed to disclose their commercial relationships with the Dragons’ Den star in paid-for Facebook promotions and banned the adverts from appearing again in their current form
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Comment & OpinionBold Bodyform campaign targets period stigmas
‘Why do girls still see blood in their pants and think they’re dying?’ the brand asks
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NewsIceland Foods returns to profit after ‘extensive’ cost-cutting
New accounts at Companies House follow an update to bond holders last week
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NewsDash Water takes swipe at Coca-Cola in London billboard stunt
The billboard is overlayed on what looks suspiciously like a Coca-Cola advert
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NewsJohn Lewis follows Waitrose with new retail media upgrade
Suppliers will now be able to access data on how specific advertising campaigns are performing on the John Lewis website, among other things
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NewsWhitworths returns to pre-tax profit as sales boom
Whitworths is looking ahead to “an exciting year” after the dried fruit and nuts brand bounced back into the black on the back of double-digit sales growth
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NewsBrewDog to ‘let carbon negative claim lapse’ after exiting carbon credits market
The brewer will no longer be able to make the claim from November
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Comment & OpinionHow sizzling and slurping are dividing food marketing
Hands up. Who likes the sound of others chewing? Food ads can’t escape the trend
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NewsMedia Bites 5 July: General election, Co-op, John Lewis
The pound held firm this morning as Labour won a large majority in the general election and Sir Keir Starmer pledged that “change begins now”
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NewsKellanova brings $1bn Cheez-It brand to the UK
The launch will be supported by an £18m marketing push