All Advertising articles – Page 8
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NewsNaked Smoothies launches first ‘train-triggered’ ad campaign
The brand’s latest campaign places an image of a bottle of fruit pieces on platform edge digital screens, which are blended into a smoothie when a train pulls into the station
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NewsDeliveroo partners with SMG to boost retail media offering to brands and advertisers
Deliveroo says the SMG partnership will ’offer enhanced user targeting, better campaign insights and new formats to advertisers’
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NewsTetley launches £5.5m campaign to ‘generate new wave of love’ for brand
The push was ’packed with emotion and humour’ said the supplier
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Comment & OpinionOat Cult embraces folk horror aesthetic in bid for a following
The black-and-white ad contains scenes reminiscent of Midsommar and The Wicker Man
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NewsNew HFSS rules mean M&S Christmas ad cancelled, claims chairman
‘This country is regulating to stop people talking about mince pies during the day,’ Archie Norman said
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NewsOceanSaver censured by ASA over environmental claims
The watchdog investigated four matters raised by Ecover and its parent company, People Against Dirty Holdings
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Comment & OpinionCharles Leclerc welcomes Lewis Hamilton to Ferrari with Peroni gift
The apparently co-habiting Ferrari team-mates bond over a beer in a fancy Italian villa
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Comment & OpinionConfusion reigns in KFC’s folk horror-style advert
KFC’s ad provides folk horror shock factor – but what does it all mean?
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NewsSure Whole Body Deo goes beyond armpits in light-hearted TV ad
It features characters applying Sure deodorant to various parts of their bodies
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NewsBestway’s Bargain Booze advert banned for ‘appealing to under-18s’
Bestway’s Bargain Booze Christmas advert featured Santa arriving at a store and buying alcohol for customers
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Comment & OpinionWhy Unilever’s CEO is betting big on social media marketing
In a fireside chat, Fernando Fernandez indicated his intention to move to a ‘social first’ marketing strategy, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment & OpinionOld Spice buccaneer outwits stinky pirates
The golden age of piracy has provided fodder for many films and TV shows. But most ignore an unpalatable truth: pirates stunk
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NewsGoGo Squeez kids’ snacks get health-focused brand campaign
The brand is focusing on amplifying its natural health credentials as the range has 70% less sugar than other products in the category
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NewsShots fired at Plenish over ‘immunity boosting’ advert claim
The ad was ‘problematic for several reasons’ according to a nutritionist
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Comment & OpinionWill a Grinch-like ASA steal our Christmas supermarket ads?
Blockbuster supermarket ads are as much of a fixture of Christmas as mince pies
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Comment & OpinionChocolate Naive advert takes the arthouse approach
The ad is an unhurried half-glance at the manufacturing process, shot in gauzy black and white
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Comment & OpinionPink Lady lady finds her fizz at dog show
It’s not just Magnum that can play up what its product sounds like when bitten into
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Category ReportUPFs? What UPFs? Cooking sauces & meal kits trend report 2025
World food-inspired brands are helping cooking sauces shrug off associations with ultra-processed food by emphasising clean labels and natural ingredients
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Comment & OpinionMagnum sounds off in classy duo of ads
The improbably loud CRONK as a pouting model bites into her favourite frozen treat suggests luxury and decadence
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Comment & OpinionTesco keeps us in the dark with ‘Everything’ five-letter bag push
While ‘party’, ‘loved’ and ’treat’ work nicely, ‘thank’ is weirdly truncated, ‘quiet’ is just weird and ‘sorry’ is a straight-up bad idea