Beer brand Corona has laser etched the skin of limes, in a bid to solve “a common dilemma shared by millions of Corona drinkers worldwide”.
The markings – dubbed ‘fruit tattoos’ – show the “precise visual lines” for consumers to slice along so their lime wedge that “fits perfectly” into any Corona bottle or can.
More than 25,000 etched limes with the ‘Lime Guides’ will be available in over 30 retailer locations across three continents, with consumers also able to order them through local delivery apps in select markets.
The marked limes are available in a range of sizes, ensuring consumers can “complete the lime ritual” in the format they choose – from cans to big bottles.
“Corona has always been about celebrating the simple moments inspired by nature. From our natural ingredients to the fresh lime that finishes every bottle, the ritual is part of the timeless brand experience,” said Clarissa Pantoja, global VP of Corona. “With Lime Guides, we’re making that ritual easier than ever, so people can focus on what really matters – being present with friends and enjoying the moment with a beer in hand.”
The Lime Guide was developed by Grey Global. A multichannel marketing campaign includes series of digital films and key visuals deployed across trade, digital and social channels.
“Everyone loves having a Corona with a lime, until you’re struggling to push the slice into the bottle,” said Alvaro Soto, Grey Global group creative director.
“We loved the idea of solving that tiny challenge in the most Corona way possible: with the help of nature, letting the lime itself show you exactly where to cut,” Soto added. “This simple solution transforms the lime ritual into a smooth and effortless experience.”
Corona, an AB InBev brand, has a presence in 180 countries. It was recognized as the world’s most valuable beer brand in Kantar’s BrandZ global 2024 and 2025 rankings.
According to Snopes, Corona’s lime ritual dates back to 1981, when a bartender popped a lime wedge into the neck of a Corona in a bet to see if he could start a trend.
Corona says of the act: “it’s not just about the beer – it’s about the ritual. The ritual of adding a slice of lime to your Corona, an experience that elevates the moment.”
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