All Advertising articles – Page 5
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NewsAspall pitches cider as a ‘sophisticated alternative’
The ‘Y Do Ordinary’ campaign highlights the unique spelling of Aspall Cyder and positions it as a ‘sophisticated alternative’ to prosecco, wine, cocktails and aperitifs
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NewsDash to make TV advertising debut with ‘playful’ 30-second spot
The advert was created by independent agency The Or
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Comment & OpinionSpanish star Bonmati helps Snickers stamp out diving
Snickers’ ‘You’re Not You When You’re Hungry’ campaign has previous with football. Now the push has its first female footy star
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Comment & OpinionAlcohol regulation plans feel heavy handed, especially as consumption falls
The booze industry is already facing a litany of costs, from EPR to duty changes and Trump’s tariffs
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NewsBrits back banning booze adverts pre-watershed: YouGov data
A majority of those polled also backed a total ban on alcohol advertising online
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NewsCawston Press to make TV advertising debut this summer
A new 10-second spot will appear in advert breaks during Channel 4’s Great British Bake Off: The Professionals next week
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NewsAlcohol ad ban would be ‘in line’ with junk food restrictions, government confirms
The NHS 10 Year Heath Plan will not include a ban on alcohol advertising, though partial restrictions are being considered
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NewsYouth activists ‘silenced’ by industry as anti-junk food ads get blocked
JCDecaux and Global have both rejected Bite Back’s ‘#CommercialBreak’ campaign
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NewsAlcohol advertising ban outlined in leaked draft of NHS 10-year plan
Alcohol advertising could be facing a complete ban across the UK, according to the latest leak from the Department of Health & Social Care
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NewsFortnum & Mason channels northern British seaside in new summer marketing push
Fortnum’s has partnered with photojournalist Martin Parr to recreate his iconic series of seaside shots from the 1980s, which featured beachgoers in the resort of New Brighton, Merseyside
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Comment & OpinionSipsmith swaps out swan to serve up sonic symphony
Sipsmith mascot Mr Swan isn’t back, but when is the threequel ever the best film?
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NewsPhilip Morris claims government heated tobacco illegal ad warning is ‘wrong’
Marlboro-maker Philip Morris has hit back at the government’s warning to supermarkets that advertising heated tobacco products is unlawful.
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NewsKingsmill 50/50 removes whole grain claim following ASA complaint
The claim was based on US dietary guidelines
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NewsSainsbury’s and Nectar to launch AI-powered retail media platform Pollen
Pollen will ‘redefine how the retail media sector works day-to-day’ it is claimed
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Comment & OpinionHeineken’s F1 movie stars fail to deliver thrills
Despite having Brad Pitt and Damson Idris’s new F1 movie to work with, Heineken’s ad is a miss
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Comment & OpinionHFSS ad laws could be the best thing to happen to food brands
HFSS legislation is a chance for brands to find more honest and creative ways to talk to people about their products, says Ed Hayes, chief strategy officer at Bloom
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NewsNestlé launches in-house AI service to ‘create high-quality product content at scale’
The fmcg giant has created “exact 3D virtual replicas of physical products” – called digital twins – which can be quickly adjusted or localised digitally
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Analysis & FeaturesFrom jingle to sonic logo: how sonic branding is evolving
The ‘jingle’ may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving in the modern media landscape?
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Comment & OpinionKenco performs a positivity turnaround in Parkrun push
It’s bold for Kenco’s new ad to adopt the resentful mutter of the night owl, sneering at the “chirpy dispositions” of the runners we see warming up
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NewsPernod Ricard backs Absolut Vodka with ‘six-figure’ multichannel campaign
The campaign’s hero film is directed by music video director Henry Scholfield