All Advertising articles – Page 5
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Comment & OpinionHealth kicks, advertising laws and the fresh food revolution
A year and two days into the job, Tesco’s group customer director Becky Brock revealed how on arrival she saw a huge opportunity for the UK’s biggest supermarket
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Comment & OpinionObesity policies are based on fundamentally flawed ideas
At the heart of policy failure is the belief that we can, or indeed should, classify all foods as good or bad, says Anthony Warner, development chef at New Food Innovation
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Comment & OpinionBartender Mads Mikkelsen shows love for Campari
Mads Mikkelsen adds a twist of menace to the ‘too good to share’ concept
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NewsWhy Zoe should be happy to live and die by the UPF sword
Zoe has bristled at the ASA’s ruling over its ad – but it has also pushed the ‘UPFs = bad’ message to its customer base
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Comment & OpinionWhat brands get wrong about social commerce
Social commerce is not a shiny new toy – it’s a serious growth channel with extensive opportunities for fmcg, says Emma Wills, group account director at Seen Connects
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Comment & OpinionSolo Coffee finds gruesome way to explain coffee concept
A group of women chuckle over the ‘I like my men how I like my coffee’ concept - then things go wrong
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NewsWATCH: Ocado ditches ‘Just For You’ jingle in new advert
The online supermarket has launched a new brand platform called ‘Life Delivered’
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Comment & OpinionASA Zoe ruling ignores the real bad actors in food
If the ASA is truly interested in consumer protection, then it must hold fast to science, not assumptions, says Jonathan Wolf, CEO and co-founder of Zoe
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NewsDevon cidermaker Sandford Orchards to roll out debut ATL campaign
Ads will appear on billboards and bus sides across the south west during the summer months
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Comment & OpinionCarlsberg targets specific supporters with Liverpool FC can campaign
Carlsberg is celebrating Liverpool’s title… from 2005
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Comment & OpinionOlivia Colman stages a Warburtons crumpet heist
Oscar winner Olivia Colman plays on her nice-gal image by posing as a bolshy representative of the ‘Department of National Treasures’
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Comment & OpinionCan Monkey mascot provide a pick-me-up for sales of PG Tips?
PG Tips has brought back its famous knitted mascot less than a year after his retirement. Will the move revive the brand’s fortunes?
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NewsPG Tips hits reset by bringing back Monkey mascot
Monkey appears alongside British actor and Rivals star Emily Atack
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Comment & OpinionIrn-Bru’s strange farmers reveal new flavour origins
Irn-Bru’s new ads take us to Loch Ness and a unicorn farm
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Comment & OpinionAs personal care ads challenge unrealistic body standards, how far is too far?
Most accept bodies aren’t perfect. But, as personal care ads get increasingly upfront, just how much of them do we really need to see?
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NewsOlivia Colman becomes latest A-lister to advertise Warburtons
Playing Agent Colman, the actor stars alongside Jonathan Warburton in the crumpet-focused ad
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NewsDualit and Lavazza rapped by ASA over compostable claims
Both brands ran ads which did not specify their products could only be processed through industrial facilities
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Comment & OpinionHFSS ad uncertainty is destroying marketing plans
Uncertainty is a surefire route to creating policies with profound unintended consequences, says Stephen Woodford, CEO, Advertising Association & Phil Smith, director general, ISBA
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NewsWilkinson Sword Intuition launches women’s shaving push
‘Any Hair, Anywhere’ from Wilkinson Sword will run across broadcaster VOD, YouTube and social
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Comment & OpinionSkating star Lola Tambling delivers for Weetabix
You’d be hard-pressed to find a better brand ambassador than 17-year-old Team GB Olympic skateboarder Lola Tambling