All Advertising articles – Page 6
-
Comment & OpinionShow me the funny: why grocery needs to stop being so serious
It’s time for more fmcg brands and retailers to start embracing humour in their ads, says Ed Brooke, executive partner at The Leith Agency
-
NewsOatsu to get Channel 4 TV ad as founder triumphs at ‘Small Business, Big Break’ competition
The challenger overnight oats brand will take a share, along with two other winners, of a marketing package worth more than £300k
-
Comment & OpinionEntertainment is key to modern brand building online
Not every brand may naturally align to entertainment but we can still craft campaigns that borrow from those formats, says Ben Shaw, CSO at MullenLowe
-
Analysis & Features10-year health plan: the big questions for the food industry
What will the mandatory reporting and targets look like? And what about the new ‘healthy food standard’?
-
Comment & OpinionRibena gets heavy with rainy memories of mum
Two siblings dance in the ‘rain’ as Ribena’s evokes childhood memories
-
Comment & OpinionWill the government really scrap the junk food bogof ban?
What The Sun newspaper called the “bonkers ban on buy one get one free offers” was cast into the wilderness
-
Comment & OpinionAs ’brain rot’ rises, food & drink can offer calm and clarity
‘Brain rot’ was named the Oxford Dictionary’s word of the year in 2024, highlighting the mental and intellectual decline caused by overconsuming digital content, says Jonny Forsyth, senior director of Mintel Food & Drink Research
-
Comment & OpinionWhy desire is the most underrated asset in grocery
Grocery brands don’t have a loyalty problem – they have a desire problem, says Helen Firth, executive director of brand strategy at Landor
-
Comment & OpinionDash does different with polyamory-based campaign
Dash’s drinks might have short ingredient lists, but this ad focuses on what it has packed inside
-
Comment & OpinionIs it time to tax junk food ads and focus on healthy eating?
Could taxing the ad budgets of junk food manufacturers and spending the money on ads for healthy eating ever work?
-
NewsTax junk food ad budgets to fund healthy food marketing, says Justin King
The law should be called ‘King’s Law’ after former Sainsbury’s CEO Justin King, said ex-health tsar Henry Dimbleby
-
NewsOriginal Source’s AI generated TV ad boosts sales and sentiment
Original Source’s 37-second TV commercial features 70% AI created content
-
NewsCadbury chocolate bar ad banned for reduced calorie claim
A nutritionist challenged whether Cadbury’s ‘only 91 calories’ advert breached the BCAP code
-
NewsAspall pitches cider as a ‘sophisticated alternative’
The ‘Y Do Ordinary’ campaign highlights the unique spelling of Aspall Cyder and positions it as a ‘sophisticated alternative’ to prosecco, wine, cocktails and aperitifs
-
NewsDash to make TV advertising debut with ‘playful’ 30-second spot
The advert was created by independent agency The Or
-
Comment & OpinionSpanish star Bonmati helps Snickers stamp out diving
Snickers’ ‘You’re Not You When You’re Hungry’ campaign has previous with football. Now the push has its first female footy star
-
Comment & OpinionAlcohol regulation plans feel heavy handed, especially as consumption falls
The booze industry is already facing a litany of costs, from EPR to duty changes and Trump’s tariffs
-
NewsBrits back banning booze adverts pre-watershed: YouGov data
A majority of those polled also backed a total ban on alcohol advertising online
-
NewsCawston Press to make TV advertising debut this summer
A new 10-second spot will appear in advert breaks during Channel 4’s Great British Bake Off: The Professionals next week
-
NewsAlcohol ad ban would be ‘in line’ with junk food restrictions, government confirms
The NHS 10 Year Heath Plan will not include a ban on alcohol advertising, though partial restrictions are being considered