All Advertising articles – Page 6
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Analysis & FeaturesWhat supermarkets can learn from streetwear drop culture to build hype
Gen Z are used to shopping for fashion online and finding limited-run products via social media. So how can food retailers build their own ‘hype’?
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Comment & OpinionHFSS regulations mean brands must collaborate on culture
Brands whose portfolios lean on indulgence, snack culture or ‘treat’ positioning now face a fundamental marketing rethink, says Emma Wills, client services director at Seen Connects
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NewsTesco monitoring shopper response to in-store digital screens
In a trial across several stores, the supermarket is measuring how many people come near the screens, how close they were to them, and how long they stayed there
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NewsCoca-Cola runs AI-generated Christmas ad for second year
“This work is beyond just film creation – we all are taking a transformational leap into the future of creativity and technology.”
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NewsCo-op rolls out 1,000th front-of-store digital screen
The milestone gives Co-op ‘one of the largest digital advertising screen footprints of any UK grocery retailer’, it said
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NewsThe BFG returns in Sainsbury’s Christmas advert 2025
The ad launches alongside a new range of BFG-inspired food, home, clothing and gifting items
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Comment & OpinionRowdy rap trio bring the noise for KP nuts
The ‘Woodland Clan’ – an obnoxiously dressed, irritatingly loud squirrel, badger and hedgehog – spit rhymes about the couple and the KP treats they’re enjoying
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NewsSampling most effective in-store campaign for boosting sales, analysis shows
Analysis finds sampling campaigns saw sales of the product increase by 95.2% on average
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NewsAlbert Bartlett unveils Andy Murray TV ad campaign
The tennis legend fronts the ‘Bring Out Your Best Side’ campaign which launched last night on ITV
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Comment & OpinionAsahi Super Dry burnishes super cool image
A Japanese couple buy a bottle of Asahi at a convenience store, telling the cashier they ‘seek what is unique’
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NewsRed Tractor launches celebrity partnership with TV’s Angellica Bell
Former children’s TV presenter Bell has joined forces with Red Tractor, and it hopes she can help drive consumer awareness of the scheme
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NewsLidl GB chief: Christmas ads are in ‘a lot of uncertainty’ this year
Under new voluntary restrictions this year, TV ads before the 9pm watershed must not show products high in fat, sugar or salt, which also face a total blackout online
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Comment & Opinion‘No.1 and only’ Chesney Hawkes makes some noise for Waitrose
The evergreen Hawkes lip-syncs along to a remix of his 1991 hit The One and Only because… well, Waitrose has an own label called No.1
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NewsAriel advert featuring Peter Crouch banned for ‘unverifiable’ comparisons with competitor brands
The advertisement for Ariel’s ‘The Big One’ laundry pods – seen on 24 April 2025 – featured a man looking confused while looking at a number of ‘laundry additives’
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NewsRed Tractor slams ASA after advert banned for ‘misleading’ consumers
The farm assurance scheme’s advert, last aired in 2023, was found by the ASA to have misled consumers over its environmental standards
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NewsTikTok Shop offers £750k to UK SMEs looking to ‘harvest demand for homegrown goods’
British businesses that focus on selling locally produced goods of all types are eligible to apply to the scheme, “whether they are a bakery, fishmonger or farmer” TikTok said
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NewsTesco launches Gen AI ad creator for brands
The AI tool will ‘speed up and scale creative within a secure and compliant framework’
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Comment & OpinionAncient & Brave is hot on feminism, vague on product
Ancient & Brave’s ad shows brave and inspiring women throughout time – but we could use some more product information
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NewsASA sounds alarm over low & no alcohol advertising after AI-powered review
Some 48% of adverts for alcohol-free brands and products were flagged for potential breaches in the AI-powered trial
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Comment & OpinionIs Joe Wicks’ Killer protein bar really ‘full of shit’?
Nutrition experts and health advocates have spoken out to criticise the Licensed to Kill show’s complete lack of nuance, and fearmongering