All Advertising articles – Page 6
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Comment & OpinionDoes it really matter that Coca-Cola’s AI Christmas ad isn’t ‘the real thing’?
The Coca-Cola ‘Holidays are Coming’ AI Christmas ad has horrified some – but consumer testing shows it works
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NewsMcDonald’s lights up Christmas with festive ad and gift drop
The fast food giant is launching The McDonald’s Gift Drop, a nationwide treasure hunt in which customers cab find ‘hidden’ gift tags to win prizes
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NewsJosie Gibson stars in Iceland Foods Christmas advert 2024
The discount retailer has launched a new tagline, ‘That’s why Santa goes to Iceland’, to support its Christmas campaign
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NewsJohn Lewis’ Christmas ad features stores in moving campaign
John Lewis has finally dropped its highly anticipated Christmas ad aiming to capture the nation’s hearts and boost festive sales
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NewsWaitrose to continue own-label overhaul after No.1 range rebrand
Waitrose has enjoyed a ‘significant uplift’ in own-label sales following the relaunch of its No.1 range
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NewsTesco turns the world into gingerbread in melancholy Christmas ad 2024
Tesco’s heart-wrenchingly nostalgic advert shows joy, loss and CGI gingerbread fish
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NewsCoca-Cola’s Christmas ad to be ‘fully created with AI’
‘We are learning,’ said the brand’s Europe marketing chief
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NewsMedia Bites 7 November: M&S results, Trump win, Christmas ad spend
Marks & Spencer has reported a jump in profits but warned measures in last week’s budget could cost it more than £60m
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Range PreviewSainsbury’s challenges shoppers to taste the rainbow in new ready meal range
Sainsbury’s has launched a new line of 10 Taste the Difference ready meals, perfect for busy shoppers craving hearty meals without the kitchen prep
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NewsWaitrose celebrates Great British sleuths in star-studded Christmas ad
Waitrose has gone sleuth this year, debuting its Christmas ad-cross-festive mystery campaign with a celebrity-packed whodunit plot
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NewsKindness in the spotlight in Amazon’s Christmas ad
Amazon’s advert follows the quiet journey of a theatre janitor whose hidden singing talent finds the spotlight
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NewsDawn French returns in M&S Christmas ad 2024
M&S is bringing back its Christmas Fairy voiced by comedian Dawn French – this time joining her character on screen
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NewsOven mitts are back for singalong Morrisons Christmas ad 2024
Morrisons is bringing back last year’s singing oven mitt puppets for a new rendition of You Give a Little Love from Bugsy Malone
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NewsDriving Gnome for Christmas: Asda Christmas ad 2024
Asda is going big and going gnome in its punny Christmas ad campaign
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NewsLidl pulls heart-strings in Christmas ad 2024
Lidl is pulling heartstrings and focusing on the joy of sharing and giving back during the festive season
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NewsMilliways launches in France as part of international rollout
It is part of a global rollout for the London-headquartered company and follows the major move to launch nationwide in the US at the start of October
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NewsSainsbury’s bags Roald Dahl’s BFG for Christmas advert 2024
Sainsbury’s hopes to win hearts - and stomachs - this Christmas with family-favourite Big Friendly Giant
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NewsTHG launches gen AI-powered ad creation offering iLab
THG Studios sits within the company’s end-to-end e-commerce and brand-building technology platform business THG Ingenuity
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NewsHunter & Gather calls out ‘big boy’ condiment brands in six-figure OOH push
The push positions the brand’s ketchup and mayo as superior to Heinz and Hellmann’s
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ProfilesMy food & drink job: Freya Weston, senior assistant brand manager, Babybel
’Instead of a normal cover letter, I put my key achievements on to The Laughing Cow packaging as the header’