Ad industry launches voluntary less healthy food ad ban compliance campaign

Cadbury ad

The Advertising Association, ISBA, the IPA, IAB UK and IMTB, among others, are working to urge advertisers, agency creatives, media owner sales teams, influencer marketing agencies, fmcg brands and retailers to ‘Don’t be on the Naughty List’

UK advertising trade bodies have joined forces on an awareness campaign for a voluntary unhealthy food ad ban.

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