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Quorn’s top dog David Flochel on leading its turnaround
By Grace Duncan2026-01-09T14:31:00
Meat-free category leader Quorn has been hit by concerns around UPFs, affordability and taste. Its new CEO is betting on marketing and reformulation
David Flochel may be the top dog at Quorn, but he’s enlisted the help of some rather different animals to lead its turnaround. Perry Pig, Clarence Cow and Chickson Chicken are the stars of two major campaigns for the leading meat-free brand this year. “They’ve proven very popular,” says Flochel.
The puppet-led activity is the latest bid to turn things around at Quorn, which has been battling a long-running sales decline amid the growing ultra-processed foods (UPFs) narrative and consumer price sensitivity. Since the end of the pandemic, the brand has struggled to turn a profit.
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