All Advertising articles – Page 4
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Comment & OpinionASA Zoe ruling ignores the real bad actors in food
If the ASA is truly interested in consumer protection, then it must hold fast to science, not assumptions, says Jonathan Wolf, CEO and co-founder of Zoe
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NewsDevon cidermaker Sandford Orchards to roll out debut ATL campaign
Ads will appear on billboards and bus sides across the south west during the summer months
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Comment & OpinionCarlsberg targets specific supporters with Liverpool FC can campaign
Carlsberg is celebrating Liverpool’s title… from 2005
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Comment & OpinionOlivia Colman stages a Warburtons crumpet heist
Oscar winner Olivia Colman plays on her nice-gal image by posing as a bolshy representative of the ‘Department of National Treasures’
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Comment & OpinionCan Monkey mascot provide a pick-me-up for sales of PG Tips?
PG Tips has brought back its famous knitted mascot less than a year after his retirement. Will the move revive the brand’s fortunes?
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NewsPG Tips hits reset by bringing back Monkey mascot
Monkey appears alongside British actor and Rivals star Emily Atack
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Comment & OpinionIrn-Bru’s strange farmers reveal new flavour origins
Irn-Bru’s new ads take us to Loch Ness and a unicorn farm
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Comment & OpinionAs personal care ads challenge unrealistic body standards, how far is too far?
Most accept bodies aren’t perfect. But, as personal care ads get increasingly upfront, just how much of them do we really need to see?
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NewsOlivia Colman becomes latest A-lister to advertise Warburtons
Playing Agent Colman, the actor stars alongside Jonathan Warburton in the crumpet-focused ad
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NewsDualit and Lavazza rapped by ASA over compostable claims
Both brands ran ads which did not specify their products could only be processed through industrial facilities
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Comment & OpinionHFSS ad uncertainty is destroying marketing plans
Uncertainty is a surefire route to creating policies with profound unintended consequences, says Stephen Woodford, CEO, Advertising Association & Phil Smith, director general, ISBA
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NewsWilkinson Sword Intuition launches women’s shaving push
‘Any Hair, Anywhere’ from Wilkinson Sword will run across broadcaster VOD, YouTube and social
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Comment & OpinionSkating star Lola Tambling delivers for Weetabix
You’d be hard-pressed to find a better brand ambassador than 17-year-old Team GB Olympic skateboarder Lola Tambling
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NewsLa Vie invites fellow vegan brands to reuse its TV ad
The ad shows a man preparing and then eating what appears to be meat, in front of a pig, before revealing the product is plant-based
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Comment & OpinionBrian Cox is a skating success for Malibu
Fans of Succession will be braced for an explosion of rage
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NewsPrime Time rapped over health claims made in debut OOH campaign
The ASA investigated three possible breaches of the CAP code, all of which were upheld
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Comment & OpinionHFSS rules are a landmark. Industry can’t quibble its way out
Reports now suggest some companies have been secretly lobbying the government, and even considering legal challenges, in an attempt to weaken or delay the restrictions, says Katharine Jenner, director of Obesity Health Alliance
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NewsMedia Bites 14 April: ‘profound’ tariff impact, junk food ads, cocoa-free chocs
Trump’s tariffs prompt ’profound’ response from Chancellor Rachel Reeves, and cocoa-free chocolate gets interrogated and tasted.
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Comment & OpinionPeta brings good poos with pro-vegan push
Think ‘Peta ad’ and you tend to expect some unpleasant imagery. That’s certainly the case here
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NewsNaked Smoothies launches first ‘train-triggered’ ad campaign
The brand’s latest campaign places an image of a bottle of fruit pieces on platform edge digital screens, which are blended into a smoothie when a train pulls into the station