All Advertising articles – Page 4
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NewsTesco turns the world into gingerbread in melancholy Christmas ad 2024
Tesco’s heart-wrenchingly nostalgic advert shows joy, loss and CGI gingerbread fish
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NewsCoca-Cola’s Christmas ad to be ‘fully created with AI’
‘We are learning,’ said the brand’s Europe marketing chief
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NewsMedia Bites 7 November: M&S results, Trump win, Christmas ad spend
Marks & Spencer has reported a jump in profits but warned measures in last week’s budget could cost it more than £60m
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Range PreviewSainsbury’s challenges shoppers to taste the rainbow in new ready meal range
Sainsbury’s has launched a new line of 10 Taste the Difference ready meals, perfect for busy shoppers craving hearty meals without the kitchen prep
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NewsWaitrose celebrates Great British sleuths in star-studded Christmas ad
Waitrose has gone sleuth this year, debuting its Christmas ad-cross-festive mystery campaign with a celebrity-packed whodunit plot
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NewsKindness in the spotlight in Amazon’s Christmas ad
Amazon’s advert follows the quiet journey of a theatre janitor whose hidden singing talent finds the spotlight
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NewsDawn French returns in M&S Christmas ad 2024
M&S is bringing back its Christmas Fairy voiced by comedian Dawn French – this time joining her character on screen
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NewsOven mitts are back for singalong Morrisons Christmas ad 2024
Morrisons is bringing back last year’s singing oven mitt puppets for a new rendition of You Give a Little Love from Bugsy Malone
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NewsDriving Gnome for Christmas: Asda Christmas ad 2024
Asda is going big and going gnome in its punny Christmas ad campaign
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NewsLidl pulls heart-strings in Christmas ad 2024
Lidl is pulling heartstrings and focusing on the joy of sharing and giving back during the festive season
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NewsMilliways launches in France as part of international rollout
It is part of a global rollout for the London-headquartered company and follows the major move to launch nationwide in the US at the start of October
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NewsSainsbury’s bags Roald Dahl’s BFG for Christmas advert 2024
Sainsbury’s hopes to win hearts - and stomachs - this Christmas with family-favourite Big Friendly Giant
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NewsTHG launches gen AI-powered ad creation offering iLab
THG Studios sits within the company’s end-to-end e-commerce and brand-building technology platform business THG Ingenuity
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NewsHunter & Gather calls out ‘big boy’ condiment brands in six-figure OOH push
The push positions the brand’s ketchup and mayo as superior to Heinz and Hellmann’s
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ProfilesMy food & drink job: Freya Weston, senior assistant brand manager, Babybel
’Instead of a normal cover letter, I put my key achievements on to The Laughing Cow packaging as the header’
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NewsVeganuary founder launches anti-RSPCA Assured campaign
The ads, which shows a picture of a pig with the tagline ‘Don’t Trust the RSPCA Assured Label’, will be displayed in 2,750 Tube carriages
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Comment & OpinionHeinz’s ‘racist’ ad controversy raises questions about the creative process
Fmcg giant Heinz has come under fire for perpetuating “racist” stereotypes and imagery in two of its ad campaigns
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Analysis & FeaturesA new dawn for tequila: how the UK is waking up to the opportunity
Tequila is now the second-biggest spirit in the US, and sales are also booming in UK cocktail bars. But how can the agave-based nectar translate that growth to the grocery market?
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NewsASA raps Kerry Dairy for Garfield-themed Strings & Things advert
The video-on-demand ad, which aired in May on Channel 4, featured a child jumping into her mum’s shopping bag to eat a packet of Cheestrings
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NewsGressingham Foods launches TV campaign for first time
The campaign will run on ITV from 7 October to 17 November and show how easy it is to cook duck and “achieve delicious results”