Ornua has launched its largest-ever marketing campaign for its Kerrygold brand.
The ‘Make It Gold with Kerrygold’ campaign will run from mid-August to October and support the masterbrand, growing its range of butters, spreads and cream cheese.
The campaign will include a series of ads voiced by Irish actor Nicola Coughlan, best-known for her roles in Derry Girls and Bridgerton.
The creative focuses on the role Kerrygold plays in transforming simple, everyday meal moments by “bringing premium quality, authentic Irish grass-fed heritage, and exceptional taste to homes countrywide”.
“Our ‘Make it Gold with Kerrygold’ campaign celebrates what makes Kerrygold’s Irish grass-fed dairy products truly special – namely our commitment to premium quality, our distinct Irish provenance and, above all, the unmistakable great taste of Kerrygold,” said Lucy Hay, senior brand manager at Kerrygold UK.
“At its heart, the campaign serves as a reminder that some of life’s most meaningful moments happen around the table – and that with the very best ingredients, even the simplest meals can feel a little more special,” she added. “Nothing brings people together quite like food, so why settle for good when you can have gold?”
The campaign will roll out across digital AV, social and retail channels.
It has been created in partnership with BBDO and will also include a ‘takeover’ of Good Food including title sponsorship of its Table for Four podcast and experiential promotional activity led by Kerrygold brand ambassador and Irish chef Lee Tiernan.
It will also feature a sponsorship of Counter Talk ‘Bread & Butter Off’ challenge, an extensive in-store shopper and promotional activity.
“The new multichannel campaign represents our largest-ever above and below the line support for Kerrygold in the UK, and launches at a time of strong and sustained growth for Kerrygold in terms of sales, distribution and innovative range extensions,” added Hay.
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