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One in 10 alcohol ads ‘could break rules’ by featuring under-25s
By James Beeson2026-07-31T14:15:00
The CAP Code states that no one who is, or seems to be, under the age of 25 should be featured in alcohol or gambling advertising
Over one in 10 (13.3%) alcohol adverts could be in breach of advertising rules by featuring people that appear to be under the age of 25, an ASA study has found.
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