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HFSS regulations prompt a switch from discount promos to hybrid advertising – and it’s working
By James Dunaj2026-08-13T17:25:00
New rules have required brands to create a compliant mix of brand and product adverts, the data suggests it’s working, says James Dunaj, partner success director at Circana
With the recent call from MPs to further tighten outdoor advertising regulations for food and drink high in fat, sugar and salt, it makes sense to reflect on the impact we’re already seeing from the new rules introduced at the start of the year.
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