All Advertising articles – Page 3
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Analysis & Features2024 in grocery: nine rapid delivery stories that got hearts racing
It was a monumental year for quick commerce as we round up the nine rapid delivery stories that got hearts racing in 2024
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NewsKatherine Jenkins appears as M&S Christmas ad special guest
‘Singing at Christmas is always such a special experience for me, and to bring that joy to M&S’s magical advert was truly an honour’, Jenkins said
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NewsHeineken 0.0 advert featuring Max Verstappen banned by the ASA
The advert failed to provide a sufficiently prominent statement of the product’s abv, the ASA said
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Analysis & FeaturesTop campaigns 2024: Who killed the traditional TV ad?
Research shows Brits are turning away from TV ads. Are smartphones or retail media responsible? Or is the victim not quite as dead as we thought?
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NewsCo-op features Deliveroo, Uber Eats and Just Eat in ‘advertising first’ Christmas campaign
The campaign – the first from Co-op to focus on its quick-commerce offering – extends to in-store shelf barkers, posters and displays on self-checkout machines
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Analysis & FeaturesThe battle for the best Christmas ad 2024: which ones impress our expert panel?
From a star-laden ‘crime scene’ to Kevin Carrot making boob jokes, this year’s ads are a varied bunch
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NewsPepsi Max Christmas ad champions work-life balance
Pepsi Max is tapping into the growing importance of unplugging from work for mental health over the Christmas holidays
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ProfilesMy food & drink job: George Fitzgerald, head of out of home, Grounded
‘Be open to every opportunity, no matter how small it seems – it might just be the stepping stone you need’
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Comment & OpinionCan Sainsbury’s solve its ‘ridiculous’ yellow sticker self-checkout woes?
As customers continue to queue, Sainsbury’s self-checkout issues show retailers can’t give fraudsters carte blanche to do as they wish in the name of preserving ‘customer experience’
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NewsMystery solved in part two of Waitrose’s whodunnit Christmas ad
Fig the cat was seen as the prime suspect by viewers
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NewsStarbucks launches stop-motion Christmas advert and holiday menu 2024
Starbucks has unveiled its 2024 festive campaign, aiming to be a moment of calm in the hectic holiday season
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Grocer 33Waitrose, Newport, Shropshire: Grocer 33 store of the week
‘Desserts are quite popular here generally – the people of Newport must have a sweet tooth’
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Comment & OpinionDoes it really matter that Coca-Cola’s AI Christmas ad isn’t ‘the real thing’?
The Coca-Cola ‘Holidays are Coming’ AI Christmas ad has horrified some – but consumer testing shows it works
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NewsMcDonald’s lights up Christmas with festive ad and gift drop
The fast food giant is launching The McDonald’s Gift Drop, a nationwide treasure hunt in which customers cab find ‘hidden’ gift tags to win prizes
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NewsJosie Gibson stars in Iceland Foods Christmas advert 2024
The discount retailer has launched a new tagline, ‘That’s why Santa goes to Iceland’, to support its Christmas campaign
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NewsJohn Lewis’ Christmas ad features stores in moving campaign
John Lewis has finally dropped its highly anticipated Christmas ad aiming to capture the nation’s hearts and boost festive sales
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NewsWaitrose to continue own-label overhaul after No.1 range rebrand
Waitrose has enjoyed a ‘significant uplift’ in own-label sales following the relaunch of its No.1 range
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NewsTesco turns the world into gingerbread in melancholy Christmas ad 2024
Tesco’s heart-wrenchingly nostalgic advert shows joy, loss and CGI gingerbread fish
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NewsCoca-Cola’s Christmas ad to be ‘fully created with AI’
‘We are learning,’ said the brand’s Europe marketing chief
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NewsMedia Bites 7 November: M&S results, Trump win, Christmas ad spend
Marks & Spencer has reported a jump in profits but warned measures in last week’s budget could cost it more than £60m