All Advertising articles – Page 3
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Comment & OpinionDeliveroo does drama as couple feast with bear
A backpacking couple shelter in a cave while a storm rages outside. Unfortunately, the cave is already occupied
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NewsLeerdammer brings back ‘Incognito’ ad in £1m investment
Lactalis UK & Ireland, which owns the brand, said it would run across TV and BVOD throughout January and February before returning in September
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NewsHelloFresh sponsors Scouts’ Chef Badge
The meal kit provider helps Scouts ‘Be Prepared’ to make dinner
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NewsInfluencer Squibb shames Co-op into vape ad takedown
Squibb took to LinkedIn after seeing a two for £10 promotion on Lost Mary vape devices displayed alongside a PoS card reader in a Co-op store
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Comment & OpinionHappy Aussies show pride in latest lamb campaign
The three-minute ad shows a group of Aussie underlings desperately trying to show a set of ‘happiness auditors’ how happy everyone is
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NewsMajority of shopper basket ‘open to influence’ finds Tesco Media behavioural study
Seventy-six per cent of basket items are typically ‘new, lapsed or occasional’ rather than habitual, finds major Tesco-shopper research
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NewsPrésident cheese features in new campaign on Channel 4
Designed to strengthen awareness and reinforce its association with the ’French good life’ and superior quality, the campaign is reportedly set to deliver nearly 160 million impressions in 2026
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Analysis & FeaturesThe Grocer’s unofficial guide to the new HFSS marketing rules
It’s a watershed moment for HFSS food and drink advertising, with new rules now in place to restrict the marketing of key foodstuffs. But what do they mean in practice? And how will retailers and manufacturers approach the restrictions? Here’s everything you ever needed to know but didn’t dare to ask.
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Comment & OpinionToday’s junk food ad ban is a controversial start to 2026
Influential nudge body Nesta has warned the government its new legislation has been gutted to such an extent that it will allow companies to continue promoting unhealthy products
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Comment & OpinionWhy the UK government is ending the era of junk food ads
The UK is at a turning point in the fight against childhood obesity, says minister for health Ashley Dalton
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Comment & OpinionBrands should see HFSS policy as a golden opportunity
The rulings, in all their many guises, represent an opportunity to innovate, change behaviours, and create new ways of communicating with consumers, say Rupert Pick, co-founder & global MD, and Louise Forster-Smith, innovation director, at Hot Pickle
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Comment & OpinionWhy retail media is the real Rudolph of Christmas marketing
Once misunderstood by marketers, retail media has earned its stripes as a cultural, creative, and technological force, says Nick Ashley, client development director at Tesco Media and Insight Platform
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Analysis & FeaturesHow HFSS rules will make ad creatives work harder
The new HFSS ad guidelines will cramp the style of advertisers but the strictures may also present opportunities to flex the creative muscle
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RankingsM&S marketing titan Sharry Cramond confirmed for Retail Week x The Grocer LIVE 2026
Cramond was promoted to lead the retailer’s masterbrand marketing in June, as well as leading marketing efforts across fashion, home, beauty and international
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News‘Smart Food, Smart Choice’: British Lion’s new £1.5m campaign launching in 2026
The Smart Food, Smart Choice campaign will reinforce the reputation of British Lion eggs as ‘versatile, affordable, and highly nutritious with the world’s highest food safety standards’
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NewsPukka Herbs to launch ‘multimillion-pound’ push for 2026
The campaign will kick off on Boxing Day and run throughout 2026
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Comment & OpinionMaybelline’s movie stars enact festive romance with a twist
Maybelline has hired the stars of Hot Frosty… but one of them’s concealing something
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Analysis & FeaturesHFSS ad ban: has last-hour guidance provided clarity at last?
With just weeks to go till the HFSS ad ban comes into force, the CAP guidance has been published? What does it tell us?
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NewsSupermarket Christmas ads: consumer awareness falling each year
The number of Brits who recall having seen, heard or read advertising for supermarket brands when prompted during the festive period, has dropped each year since 2022, exclusive Kantar data shows
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Comment & OpinionWot, no OOH? Why the HFSS ad ban doesn’t go far enough
In anticipation of the ban, some food brands have spent on reformulating their products. But some have simply shifted marketing spend to billboards