All Advertising articles – Page 3
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Comment & OpinionHFSS brands must resist rewinding the clock on price promotions
Many brands fall into a trap: relying too heavily on deep discounts, competing purely on price, and ultimately entering a race to the bottom, says Lorna Hawtin, chief strategy officer at Zeal
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NewsTesco extends LiveRamp partnership for ‘more personalised ads’
Customers are set to receive ‘more personalised and informative’ advertising
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Comment & OpinionDigital health service Numan makes food the bad guy
Buffet Boy is an outputtingly oleaginous chap, whose outfit is comprised largely of unhealthy foods
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NewsPärla picks up £200k ad spend prize from Sky sustainability competition
The oral care challenger has been named as one of three winners in the disruptors category
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Comment & OpinionSip, share, repeat: drinks brands market feelings, not flavours
A sense of identity is what sells drinks in today’s scrolling economy, says Karl Gilbert, creative head at BBD Perfect Storm
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Analysis & FeaturesWhat Trip adult soft drink ad ban means for future of functional claims
Trip’s claims landed it in hot water with the ASA. As more brands focus on mental health, what exactly are they allowed to say?
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NewsM&S ad banned over clothing model who ‘appeared unhealthily thin’
The ad, which was seen in M&S’s app in April and May, was socially irresponsible, according to the Advertising Standards Authority
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Comment & OpinionRustlers takes us on a surreal oral voyage
David Lynch would surely have approved of this ad, in which a ballroom doubles for a mouth
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Comment & OpinionShow me the funny: why grocery needs to stop being so serious
It’s time for more fmcg brands and retailers to start embracing humour in their ads, says Ed Brooke, executive partner at The Leith Agency
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NewsOatsu to get Channel 4 TV ad as founder triumphs at ‘Small Business, Big Break’ competition
The challenger overnight oats brand will take a share, along with two other winners, of a marketing package worth more than £300k
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Comment & OpinionEntertainment is key to modern brand building online
Not every brand may naturally align to entertainment but we can still craft campaigns that borrow from those formats, says Ben Shaw, CSO at MullenLowe
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Analysis & Features10-year health plan: the big questions for the food industry
What will the mandatory reporting and targets look like? And what about the new ‘healthy food standard’?
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Comment & OpinionRibena gets heavy with rainy memories of mum
Two siblings dance in the ‘rain’ as Ribena’s evokes childhood memories
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Comment & OpinionWill the government really scrap the junk food bogof ban?
What The Sun newspaper called the “bonkers ban on buy one get one free offers” was cast into the wilderness
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Comment & OpinionAs ’brain rot’ rises, food & drink can offer calm and clarity
‘Brain rot’ was named the Oxford Dictionary’s word of the year in 2024, highlighting the mental and intellectual decline caused by overconsuming digital content, says Jonny Forsyth, senior director of Mintel Food & Drink Research
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Comment & OpinionWhy desire is the most underrated asset in grocery
Grocery brands don’t have a loyalty problem – they have a desire problem, says Helen Firth, executive director of brand strategy at Landor
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Comment & OpinionDash does different with polyamory-based campaign
Dash’s drinks might have short ingredient lists, but this ad focuses on what it has packed inside
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Comment & OpinionIs it time to tax junk food ads and focus on healthy eating?
Could taxing the ad budgets of junk food manufacturers and spending the money on ads for healthy eating ever work?
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NewsTax junk food ad budgets to fund healthy food marketing, says Justin King
The law should be called ‘King’s Law’ after former Sainsbury’s CEO Justin King, said ex-health tsar Henry Dimbleby
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NewsOriginal Source’s AI generated TV ad boosts sales and sentiment
Original Source’s 37-second TV commercial features 70% AI created content