Co-op’s retail media network has now rolled out 1,000 front-of-store screens, the convenience retailer has revealed.
The digital screens – placed either at the entrance to the store, in the store foyer, or an outward-facing window close to the entrance – together with kiosk, self-service and customer-facing screens at manned tills gives Co-op “one of the largest digital advertising screen footprints of any UK grocery retailer”, it said.
The milestone – the 1,000th front-of-store screen recently installed in Newton Stewart, Scotland – takes the total number of screens across Co-op’s 2,300 stores to 15,871.
“The roll out of 1,000 digital screens over the past 12 months has been strategically developed to leverage Co-op’s extensive presence as a media owner and we have further ambitious expansion plans for our screen network in 2026,” said Kenyatte Nelson, chief membership & customer officer at Co-op.
“Our continued investment in the digital screen network further strengthens the Co-op Media Network’s standing as the UK’s largest and most prominent media owner in the convenience sector,” he added.
Co-op Media Network (CMN) said in October last year it planned to install front-of-store screens at 300 of Co-op’s busiest urban stores.
Co-op launched its retail media network in January last year, claiming a UK first for the convenience sector. CMN brings together Co-op’s in-house team and long-term partner SMG, which is the largest operator of retail media networks in the UK and also works with Boots, Deliveroo, Morrisons and Asda.
“We have a store located in every postal code area, and with 70% of the UK population within a two-mile radius of a Co-op, we’re well positioned to deliver significant reach,” Nelson added. “And Co-op’s high shopper frequency ensures brands receive optimal visibility.”
The media network in April launched an offering to brands to tap its first-party data to target “curated sets of convenience shoppers” online.
‘Co-op Compass’ offers brands the ability to target Co-op customers based on different “convenience missions” such as treat, meal occasions, top-up, food-to-go and gifting. The retailer’s shoppers have been segmented using their past purchases over the past 90 days.
The retailer aims to triple the annual operating profit generated from media and insight by 2030.
“This latest milestone with Co-op Media Network is another strong step in the growth of in-store digital media,” said Lee LeFeuvre, chief client officer, at SMG. “In-store screens continue to be one of the most effective ways for brands to reach shoppers at the point of purchase, and this expansion strengthens our ability to deliver real commercial impact for clients. We’re proud to be deepening our partnership with Co-op and driving innovation that delivers measurable results.”
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