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HFSS rules didn’t kill Christmas ads – they just invited fruit & veg to the party
By Jacqui Parr2025-11-07T15:28:00
Under new HFSS rules, retailers are proving festive magic doesn’t need sugar-coating
This, they said, would be the year HFSS regulations killed Christmas adverts. M&S chairman Archie Norman warned festive ads might disappear altogether. Lidl GB chief Ryan McDonnell echoed concerns the new rules would strip the season of its sparkle.
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