All Advertising articles – Page 7
-
Comment & OpinionWhat Prime and Pepsi AM tell us about the power of momentum
In a year when tens of thousands of new products launched but most failed to gain traction, the brands that grow are the ones that move. Kimberley Upton, head of effectiveness at Zeal, on why momentum will decide who wins in fmcg
-
Comment & OpinionIce queen Sophie Ellis-Bextor shows up for Tia Maria
Pop star Sophie gets the espresso martinis in on a chilly night out
-
Comment & OpinionWhy fmcg challenger brands must avoid cookie-cutter media
Marketing strategy must always be tailored to each brand’s unique circumstances, says MNC director Joe Benn
-
NewsKevin and Katie tie the knot as Aldi closes its 2025 Christmas ad saga
The final instalment – airing from 6am on 27 November – picks up where the stag do chaos left off
-
NewsMcDonald’s features The Grinch in 2025 Christmas ad and menu
The Dr Seuss-inspired advert sets the stage for the arrival of the new The Grinch Meal at McDonald’s
-
NewsConsumer testing reveals best Christmas ad… and it’s not Waitrose
This year has been record-breaking for ad effectiveness, says System1
-
Comment & OpinionBehind the scenes: how Asda’s Christmas ad bought the Grinch to life
Cressida Holmes-Smith of Asda’s ad agency Lucky Generals on how it dealt with the pressure to come up with the campaign
-
Comment & OpinionBryan Cranston plays festive bad guy for Ocean Spray
The impressively costumed Cranston is a riot, reeling off ‘cran’ related puns with gusto as he steals sauce, confiscates cocktails and ruins a festive party
-
NewsDeliveroo named as World Cup 2026 and 2027 sponsor
The sponsorship rights – as ‘on-demand pick-up and delivery supporter’ – cover the UK, France and Italy
-
NewsHappy Christmassacre: Peta Christmas ad 2025
Peta UK has launched a provocative Christmas campaign aiming to challenge festive eating habits and highlight meat consumption
-
Comment & OpinionOatsu’s founder hides behind the fridge in debut TV spot
A woman scowls as she makes overnight oats in her kitchen, unaware of the startup founder hiding in her kitchen
-
NewsJam Shed takes to TV in £2m push featuring wine influencer Tom Gilbey
Gilbey last year labelled Jam Shed ‘the most disgusting wine I’ve ever put in my mouth’
-
Analysis & FeaturesChristmas ads 2025: who’s king of the non-HFSS festive ads?
Christmas ads came thick and fast this week, from Asda’s Grinch to John Lewis’s dewy-eyed 90s raver dad. But who did best? Our panel of judges decides
-
Comment & OpinionA rival brand is using AI to steal our content. It’s just lazy
A Manchester-based nut butter brand called TuniVibe nicked our content – including a photo of me, says Stu Macdonald, founder of ManiLife
-
NewsTesco celebrates imperfect moments in Christmas advert 2025
Tesco has launched its 2025 Christmas campaign, celebrating the funny, real and imperfect moments in the British festive season
-
NewsKeira Knightley and Joe Wilkinson star in romcom Waitrose Christmas advert 2025
Waitrose’s Christmas ad follows a meet-cute at the Waitrose cheese counter with Keira Knightley and Joe Wilkinson over Sussex Charmer cheddar
-
Comment & OpinionSabrina Carpenter enters ‘man’s world’ of whisky for Johnnie Walker
Sabrina Carpenter doesn’t look like a typical whisky drinker – but that’s the point
-
Comment & OpinionHFSS rules didn’t kill Christmas ads – they just invited fruit & veg to the party
Under new HFSS rules, retailers are proving festive magic doesn’t need sugar-coating
-
NewsAldi’s Kevin the Carrot returns for chaotic stag do in 2025 Christmas ad
Kevin is stranded at the North Pole in nothing but a mankini after a stag do gone wrong. Will he get home in time for the wedding day?
-
Analysis & FeaturesWhat supermarkets can learn from streetwear drop culture to build hype
Gen Z are used to shopping for fashion online and finding limited-run products via social media. So how can food retailers build their own ‘hype’?