‘Less healthy’ food advertising bans won’t reduce obesity

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There are much more significant and complex factors driving obesity than advertising, says Stephen Woodford, CEO of the Advertising Association

When Labour came to power in 2024, they made two key promises to businesses and the public: change and evidence-based policymaking. On the issue of childhood obesity policy, it is in danger of breaking both and falling into the traps that have beset previous governments.

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