Brakes price drop logo

Source: Brakes

Brakes has delivered £8.2m in value back to foodservice operators over the past 12 months in savings and cashback.

The foodservice wholesaler has passed on £2m in savings across 40 of its highest volume lines including chips, butter, cheese, bacon and blue roll.

Alongside this, the Mybrakes rewards programme has returned over £6m in cashback to members.

Brakes said it had also helped customers identify cost-effective changes through its Swap & Save website mechanic, which identifies cheaper, high-quality alternatives to products in a customers’ basket.

“Operators are under real pressure, and value has become a critical differentiator,” said Brakes chief commercial officer Michael Andersen. “Returning more than £8m in a single year shows the scale of our commitment to supporting customers’ profitability.

“Our approach is simple: sustained value, consistent support and a focus on helping operators run commercially resilient kitchens. This is not a tactical campaign, it’s embedded in how we operate.”

It follows the expansion of Brakes’ Keystone range last week, following a successful launch in 2025.

The brand, which provides a range of cleaning and disinfectant solutions designed to enhance food safety, operational efficiency and sustainability across foodservice operations, now spans more than 40 products.