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From matcha green to ube purple: using colour to drive trends
By Regina Maiseviciute Haydon2026-04-13T07:53:00
Colour can be used not just to catch the eye but to tell a story and evoke emotion, says Regina Maiseviciute Haydon, associate principal at Mintel Food & Drink
The colour green has enjoyed influencing trends lately: from Charli XCX’s ‘Brat summer’ elevating slime green to cult status, to matcha moving from a niche ingredient to a social media sensation.
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