By Bella Acland2026-08-10T08:02:00
Shoppers aren’t rejecting convenience, they’re rejecting convenience they don’t trust, says Bella Acland, founder of Soul Kitchen
Convenience food has a bad reputation. Mention it, and many people picture beige ready meals or ultra-processed snacks eaten simply because there wasn’t time to cook. Somewhere along the way, we accepted the idea that if food is quick, it can’t also be genuinely good.
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