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No more lazy marketing: why HFSS is a blessing in disguise
By Nick Wright2026-04-11T09:31:00
With the January 2026 restrictions now in force, the easy options are narrowing, says Nick Wright, CEO at Havas Play
For years, the default answer to a marketing problem was simple: spend more, push the product harder, optimise faster. HFSS changes that brief.
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