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The backlash against Lidl’s loyalty revamp misses the point entirely
By Sam Panzer2026-05-19T13:40:00
Lidl’s move to points may have frustrated shoppers, but the long-term logic is sound, says Sam Panzer, director of GTM strategy at Talon.One
Lidl’s loyalty revamp has attracted some criticism from customers that the new points system is less generous.
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