Sam Panzer
Comment & OpinionThe backlash against Lidl’s loyalty revamp misses the point entirely
Lidl’s move to points may have frustrated shoppers, but the long-term logic is sound, says Sam Panzer, director of GTM strategy at Talon.One

2026-05-19T13:40:00
Lidl’s move to points may have frustrated shoppers, but the long-term logic is sound, says Sam Panzer, director of GTM strategy at Talon.One