CJ Lang is rolling out a loyalty app for its Barista Bar coffee-to-go offer.
The Barista Bar Rewards+ app allows shoppers to earn rewards, access exclusive offers, and enjoy a more personalised in-store experience, the Scottish Spar wholesaler said.
The app enables customers to collect digital stamps with every purchase, with nine stamps earning a free drink, alongside additional incentives such as birthday rewards and double stamps for using reusable cups.
Barista Bar and its associated loyalty app are operated by Henderson Foodservice, based in Northern Ireland. It has already been rolled out to Spar stores across the region.
The app has been designed to increase footfall and customer engagement, aligning with CJ Lang’s strategy to enhance food to go and digital engagement, it said.
“Launching the Barista Bar loyalty app across our stores is an exciting step forward in how we connect with our customers,” said CJ Lang CEO Colin McLean.
“It not only rewards loyalty but also enhances convenience and personalisation, giving shoppers even more reasons to visit their local Spar.”
Henderson Foodservice CEO Martin Agnew added: “Our partnership with CJ Lang is a great example of how we can work together across the Spar family to deliver something truly impactful for retailers and customers.
“The rollout of the Barista Bar Rewards+ app builds on the strong performance we’re already seeing in Scotland, combining great coffee with digital innovation to drive footfall, loyalty and long-term growth.
“As we continue to expand Barista Bar across the UK, it demonstrates how a proven coffee offer, powered by digital, can deliver at scale.”
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