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Behind the scenes: how Asda’s Christmas ad bought the Grinch to life
By Cressida Holmes-Smith2025-11-24T09:49:00
Cressida Holmes-Smith of Asda’s ad agency Lucky Generals on how it dealt with the pressure to come up with the campaign
There’s nothing quite like the pressure of a Christmas ad, especially when it’s for a supermarket. And where it’s your first Christmas campaign since winning the business.
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