Cressida Holmes-Smith
Comment & OpinionBehind the scenes: how Asda’s Christmas ad bought the Grinch to life
Cressida Holmes-Smith of Asda’s ad agency Lucky Generals on how it dealt with the pressure to come up with the campaign
Comment & OpinionGrocers must be wary of tokenism with 'woke' CSR campaigns
Inauthentic brands get found out, says Cressida Holmes-Smith, client partner at Lucky Generals