All Advertising articles
-
NewsPukka Herbs to launch ‘multimillion-pound’ push for 2026
The campaign will kick off on Boxing Day and run throughout 2026
-
Comment & OpinionMaybelline’s movie stars enact festive romance with a twist
Maybelline has hired the stars of Hot Frosty… but one of them’s concealing something
-
Analysis & FeaturesHFSS ad ban: has last-hour guidance provided clarity at last?
With just weeks to go till the HFSS ad ban comes into force, the CAP guidance has been published? What does it tell us?
-
NewsSupermarket Christmas ads: consumer awareness falling each year
The number of Brits who recall having seen, heard or read advertising for supermarket brands when prompted during the festive period, has dropped each year since 2022, exclusive Kantar data shows
-
Comment & OpinionWot, no OOH? Why the HFSS ad ban doesn’t go far enough
In anticipation of the ban, some food brands have spent on reformulating their products. But some have simply shifted marketing spend to billboards
-
Comment & OpinionEndless delays, moving goalposts: HFSS policy farce deepens
Having presided over this farcical mismanagement of the HFSS advertising restrictions, the government looks set to cause more chaos
-
Comment & OpinionMcDonald’s Grinch lacks festive menace
The fast food version is truer to the original story than Asda’s attempt: it’s set in Whoville and the green guy has, initially at least, a bit of authentic malevolence about him
-
NewsAd ban guidance published as row over HFSS brands continues
A third set of official guidance on the HFSS ad ban has been published by the Committee of Advertising Practice
-
NewsFood brands ramp up out-of-home advertising spend as HFSS ad ban looms
McDonald’s, Unilever, KFC, Pepsico, Coca-Cola, Mars and Mondelez also feature among the biggest spenders on outdoor advertising last year
-
NewsChristmas adverts matter to supermarket shoppers, research finds
A poll of 973 adults by The Harris Poll shows 71% of adults say it’s important that the supermarkets they shop with make a Christmas ad that makes them feel good about the brand
-
NewsWaitrose reunites Gavin & Stacey stars to solve Christmas food quandaries
The pair feature across six episodes in which they set out to help solve some of the nation’s most common Christmas quandaries with food
-
Comment & OpinionWhat Prime and Pepsi AM tell us about the power of momentum
In a year when tens of thousands of new products launched but most failed to gain traction, the brands that grow are the ones that move. Kimberley Upton, head of effectiveness at Zeal, on why momentum will decide who wins in fmcg
-
Comment & OpinionIce queen Sophie Ellis-Bextor shows up for Tia Maria
Pop star Sophie gets the espresso martinis in on a chilly night out
-
Comment & OpinionWhy fmcg challenger brands must avoid cookie-cutter media
Marketing strategy must always be tailored to each brand’s unique circumstances, says MNC director Joe Benn
-
NewsKevin and Katie tie the knot as Aldi closes its 2025 Christmas ad saga
The final instalment – airing from 6am on 27 November – picks up where the stag do chaos left off
-
NewsMcDonald’s features The Grinch in 2025 Christmas ad and menu
The Dr Seuss-inspired advert sets the stage for the arrival of the new The Grinch Meal at McDonald’s
-
NewsConsumer testing reveals best Christmas ad… and it’s not Waitrose
This year has been record-breaking for ad effectiveness, says System1
-
Comment & OpinionBehind the scenes: how Asda’s Christmas ad bought the Grinch to life
Cressida Holmes-Smith of Asda’s ad agency Lucky Generals on how it dealt with the pressure to come up with the campaign
-
Comment & OpinionBryan Cranston plays festive bad guy for Ocean Spray
The impressively costumed Cranston is a riot, reeling off ‘cran’ related puns with gusto as he steals sauce, confiscates cocktails and ruins a festive party
-
NewsDeliveroo named as World Cup 2026 and 2027 sponsor
The sponsorship rights – as ‘on-demand pick-up and delivery supporter’ – cover the UK, France and Italy