All Advertising articles
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NewsTesco Media launches video ads on website and app
It’s the first time video ads have been made available to brands to run on Tesco.com or the Tesco app
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Comment & Opinion‘Less healthy’ food advertising bans won’t reduce obesity
There are much more significant and complex factors driving obesity than advertising, says Stephen Woodford, CEO of the Advertising Association
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Comment & OpinionHow small brands are reshaping TV advertising
Small brands are doing more than just advertising on TV – they’re reshaping how the whole system works, says ITV’s Kate Waters
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Comment & OpinionAsda duo demonstrate ‘Big Easter Energy’
Asda’s short and sweet ads deliver a punchy price message
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Comment & OpinionWomen don’t need new beer, they need new reasons to buy it
Beer marketing has historically been aimed at men, says Ruth Stubbs, EMEA CEO at Wavemaker. Here’s how to change that
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Comment & OpinionHFSS didn’t create fmcg’s problem – it exposed it
HFSS didn’t just squeeze promotions, it forced a reset in how brands earn shoppers and how retailers create theatre, says Mike McDonnell, head of partnerships at Zeal Creative
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NewsFireball rapped over ‘irresponsible’ shot glass ad
Fireball said the advert was ‘a playful nod’ to darts, rather than an instruction to drink excessively
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NewsJoybuy launches NSYNC-inspired debut TV ad
NSYNC’s 2000 hit Bye, Bye, Bye has been adapted to become the sonic signature of Joybuy in its debut TV ad campaign
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Comment & OpinionKFC continues advertising odd streak with chicken ‘test of faith’
KFC’s latest effort is just as enigmatic as previous instalments
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NewsWhite Claw drops ‘student wavemakers’ campaign after drawing ASA ire
The offending content comprised a trio of posts that appeared in a ‘highlight’ section of the White Claw UK Instagram page under the label ‘wavemakers’
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Comment & OpinionPlenty of saucy energy in ‘kitchen situationship’ kitchen roll advert
Juan Sheet has had his day – but the kitchen roll brand is keeping things (relatively) edgy
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Analysis & FeaturesIs the ASA right to ban Zoe’s ‘real food’ supplement ad?
Following an independent review, the ASA upheld its decision to ban a social media ad in which Zoe claimed its product is “just real food”
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Comment & OpinionAdopting AI and building a people-centric future for fmcg
In a short space of time AI has gone from something people were curious about to something many teams feel they are expected to understand and use, says Emma Thompson, head of agency, consumer brand division at Golley Slater
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Comment & OpinionYorkshire Tea addresses question of when to go for Gold
A new celeb-free pair of ads address a question Yorkshire Tea drinkers might have
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Comment & OpinionWhy Nesta’s ‘sinister’ junk food ads panic doesn’t stack up
Having been hit with a raft of restrictions, brands are reasonably shifting spend to channels not covered by the legislation. It’s less sinister, more perfectly sensible
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News‘Just real food’ ad ban decision ‘disgraceful misuse of regulatory power’ claims Zoe
The ASA has stood firm in its decision, which Zoe co-founder Professor Tim Spector called ‘patronising’ and ‘absurd’
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NewsLasered limes launched to solve Corona drinkers’ ‘common dilemma’
The markings – dubbed ‘fruit tattoos’ – show the ‘precise visual lines’ for consumers to slice along so their lime wedge that ‘fits perfectly’ into any Corona bottle or can
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Comment & OpinionCan health strategy survive retail’s rage over NPM changes?
The government’s health strategy is facing a pivotal moment, and it could see co-operation turn into rebellion
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Comment & OpinionTesco man lives through nightmare question session
Britain’s biggest retailer is weaponising a well-worn question
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NewsTesco Media appoints first COO, from Walmart
She has been chief operating officer at Walmart Connect for the past four years