All Advertising articles
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Comment & OpinionSeabrook spud encourages park football hero
A giant talking potato gives a park crisp-muncher his support in this amusing ad
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NewsLipton to expand ‘social hub’ global content and creator network following pilot
The hubs, which ‘operate as an extension of the brand’s in-house team’, have already been rolled out across France, Turkey, Belgium, Spain, the Netherlands and Poland
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Comment & OpinionPeta’s duellists play up veganism’s bedroom benefits
Peta’s latest pro-vegan campaign is targeted squarely at men – specifically the sort of man who equates meat-eating with masculinity
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NewsDunnhumby appoints new CEO
The new hire succeeds Josh Bottomley, who decided to step down after three years.
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NewsMorrisons boosts online operations, renews Clarkson’s Farm sponsorship
New vans are carrying a livery promoting the supermarket’s rapid delivery service Morrisons Now
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NewsRetail media tech firm collapses months after major Iceland Foods deal
Stratacache UK owes £12.9m to creditors
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News‘I like to Mowi Mowi’: Mowi looks to boost salmon sales in new campaign
Running nationally across TV, on-demand channels, radio and paid social advertising, ‘I like to Mowi Mowi’ will attempt to drive salmon sales at retailers including Tesco, Sainsbury’s, Asda and Ocado
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Comment & OpinionAnchor lover gets blissfully buttered amid canal chaos
A blissed-out butter lover ignores a canal boat disaster in this unsophisticated but effective ad
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NewsCo-op launches national digital screen advertising proposition
Co-op’s network of more than 1,000 digital advertising screens on the front of its stores makes it the fourth-largest digital screen estate in the UK
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Comment & OpinionBudweiser lets it rain in World Cup beer campaign
Apparently unable to play up its US roots, Bud has come up with an enjoyable if disjointed ad
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Comment & OpinionTesco ad finds monstrous way to give kids healthy food
A monster chases a grape-pinching lad into the car park. Fortunately, it’s friendly
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Comment & OpinionSneaky snapper facilitates Amstel’s creepy friendship project
‘Shot Without Permission’ is ‘a photographic project’ designed to show ‘real friendship can’t be faked’
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Analysis & FeaturesWhat will the World Cup deliver for fmcg brands?
This year’s World Cup spans three huge, far-away countries, and most matches are kicking off late at night for UK viewers. How are brands and retailers showing up?
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Category ReportBrands divert marketing spend in face of ad ban
The latest advertising rules for HFSS goods are pretty strict
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Promotional FeaturesThe beautiful game: how to win at sports partnerships 2.0
With the FIFA World Cup, Commonwealth Games and Wimbledon all landing this summer, the opportunity to capitalise on major sporting moments is huge. Discover how the smartest brands are building 360-degree partnerships – and what retailers can do to optimise them in-store.
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NewsL’Oréal rapped by ASA over ‘misleading’ hyperpigmentation claims
L’Oréal said a small print shown in its Garnier advert had been included “in error” and was “inaccurate”
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Category ReportHow fruit yoghurts became ‘junk food’
Fruit-flavoured yoghurts are set to be classified as ‘junk food’ under government plans to roll out a new nutrient profiling model.
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NewsSquirrel stars as Pip & Nut launches AI-generated TV ad
Despite relying heavily on AI as a production tool, the ad retains “full human creative direction” the brand said
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Comment & OpinionRobert Pattinson debates taste in 1664 campaign
Oscar-winning director Brady Corbet directs and actor Robert Pattinson, who plays three Parisian neighbours convinced they have great taste
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NewsAldi rolling out ‘singular global trading format’
The “new global model” will be “modularly adaptable for different store formats and building types”