Tesco joins forces with Waitrose and B&Q for Dunnhumby-led retail media pilot

retail media tesco

The retailers – as part of the newly formed ‘Dunnhumby network alliance’ – will launch the pilots in the coming weeks

Tesco, B&Q, John Lewis and Waitrose are taking part in a series of pilots to enable brands to run retail media campaigns across multiple retailers via a “single route”.

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