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Patisserie Valerie ‘less healthy’ food ad complaints dismissed by ASA
By Cara Houlton2026-06-23T23:01:00
Source: Patisserie Valerie
The advertising watchdog received complaints challenging whether ads displaying images of cakes breached the CAP Code because they contained less healthy food products
The ASA has dismissed complaints against several adverts from Patisserie Valerie displaying “less healthy” food over the bakery chain’s exemption as a small or medium-sized enterprise.
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