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Why Asda chose Amazon to ‘transform’ its retail media game
By Stephen Jones2026-06-25T15:25:00
Asda’s chief customer and digital officer tells The Grocer why the supermarket is partnering with Amazon to overhaul its retail media offer
What is it they say about London buses? Hot on the heels of its eye-catching tie-up with Ocado, Asda has announced another major tech deal, this time with Amazon.
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