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Show me the funny: why grocery needs to stop being so serious
By Ed Brooke, executive partner, The Leith Agency 2025-07-18T08:36:00
It’s time for more fmcg brands and retailers to start embracing humour in their ads, says Ed Brooke, executive partner at The Leith Agency
Brands have always used humour to engage with customers, and those ads have seamlessly seeped into the fabric, mind and memories of the nation.
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