Is it time to tax junk food ads and focus on healthy eating?

junk food

Could taxing the ad budgets of junk food manufacturers and spending the money on ads for healthy eating ever work?

Henry Dimbleby was in a mischievous mood on stage this week. Speaking at Groundswell Festival alongside former Sainsbury’s CEO Justin King, the author of the National Food Strategy recounted King’s idea to impose a 5% levy on the ad budgets of junk food manufacturers.

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