As the world works itself up about UPFs, many brands sell themselves on their clean labels.

Dash is taking a slightly different approach. Its drinks do not have long ingredient lists – but it’s focusing on what it packs in. And it’s found a memorable metaphor. “They say you can’t have it all,” our unnamed heroine begins. “I disagree.” She then introduces us to her husband. And her other husband. And her wife. The list does not end there.

The ad falls between the stools of played-for-laughs farce (one unfortunate soul falls out of the jam-packed bed) and empowered defence of the polyamorous lifestyle – but it’s such an unusual subject that this barely matters.

“Phenomenal flavour, real fruit, no sugar, sweeteners or calories,” our gal reminds us. Which is just like being part of a sept-uple. Apparently.

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