Soft drinks brand Dash is to make its TV debut with a new 30 second advert rolling out on Sky linear channels from 1 July.
The spot – titled ‘The Drink That Has It All’ depicts “the gloriously uncompromising” life of a woman “at the heart of a seven-person polycule”.
It was created by independent agency The Or and embodied “Dash’s playful ethos and the joyful spirit of embracing more, not less”, according to the brand.
It will be supported by Dash’s largest ever media campaign, comprising OOH, social media and sampling activity.
“Compromising is quite simply, boring,” said Dash co-founder Jack Scott. “People are fed up with being told what they shouldn’t have, so we’re flipping the traditional wellness script and injecting it with flavour and fun. For our TV debut, we wanted to show how, with Dash, you don’t need to choose between what tastes good and what is good for you.”
Founded by Scott and Alex Wright in 2017, Dash Water now employs 34 people and has an annual turnover of £40m. Its drinks are stocked in nearly 10,000 distribution points, from Tesco to Waitrose.
To date it has raised more than £20m in fundraising, with high-profile backers including Johnny Sexton, Patrice Evra, David Milner and James Watt.
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