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‘Fill your boots…TikTok is paying’: How TikTok Shop is co-funding brand discounts to woo users
By George Nott2026-02-25T16:50:00
Huge discounts are becoming ‘more frequent in the UK as TikTok Shop aggressively accelerates adoption’. say experts
TikTok Shop is selling fmcg products “cheaper than we can ever sell it” to attract users to the burgeoning platform, a challenger brand co-founder has revealed.
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