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Trusted Advertising: treatise explores marketing’s future
By Ian Quinn2026-02-13T12:42:00
Matt Bourn and James Best explore how brands should adapt to the age of the influencer and, even more topically, how they should be using artificial intelligence
Just weeks after draconian new advertising restrictions came into force on TV and online, it’s a prime time for ad industry stalwarts Matt Bourn and James Best to publish their new book Trusted Advertising.
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