Food brands ramp up out-of-home advertising spend as HFSS ad ban looms

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Source: Bite Back

McDonald’s, Unilever, KFC, Pepsico, Coca-Cola, Mars and Mondelez also feature among the biggest spenders on outdoor advertising last year

Food brand spending on out-of-home advertising increased by 28% in the wake of the HFSS ad ban announcement, analysis by The Food Foundation has found.

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