Ecoanolytes has appointed Richard Collins as MD of global sales & partnerships for its consumer brand Dew Products.
Collins has been promoted from his current role as commercial director for Dew, which supplies a range of refillable and non-toxic cleaning products.
He has more than 25 years’ experience working in senior roles across retail, healthcare and the consumer goods industries.
In his new role, Collins will support the continued expansion of Dew Products across retail and international distribution channels.
“Richard has already played an important role in building strong relationships with our partners and helping to shape the commercial direction of Dew,” said Erik Smyth, CEO of Ecoanolytes.
“This appointment reflects both the scale of our ambitions and the calibre of leadership we are building as Dew continues to gain momentum as a global safer cleaning brand.”
Collins added: “We’re entering an exciting phase for Dew as the brand evolves, with a refreshed identity, new digital platforms and a broader product pipeline designed to support safer, healthier homes and families.”
In November, Dew Products snagged Asda listings for Disinfectant Baby Bottle Sterilising Water, Car Seat & Stroller Cleaner and Toy & Surface Cleaner in 65ml and 250ml formats (rsps: £1.98 & £2.98).
No comments yet