Archive of all Unilever articles
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Comment & Opinion
As personal care ads challenge unrealistic body standards, how far is too far?
Most accept bodies aren’t perfect. But, as personal care ads get increasingly upfront, just how much of them do we really need to see?
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News
Unilever quizzed over climate whistleblower claims with Tesco next in firing line
Campaign group ShareAction will question Unilever over its resilience planning and food supply chain management in the face of climate change
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News
Media Bites 25 April: Unilever, Ben & Jerry’s, The Original Factory Shop, Post Office, retail crime
There was a lot of coverage this morning and overnight surrounding Unilever’s first quarter trading update with sales down 0.9% to £12.7bn although underlying sales were up 3%
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News
Dove sales up 8% as Unilever posts ‘resilient’ Q1 performance
Plans to turn Unilever into a ‘consistently higher-performing business’ were on track, said new CEO Fernando Fernandez
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News
Surf launches laundry liquid trio designed for short wash cycles
The fragrance-focused Magnifi-Scent Wash is available in Floral Fusion, Sunshine Blossom and Aqua Bliss
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Category Report
Bye-bye, beard? Trends in male grooming 2025
As razor blades’ volume decline slows, the UK might be nearing ‘peak beard’. Brands are now aiming to ‘optimise’ men’s routines
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News
City snapshot: British food stocks provide safe haven amid market rout
As the FTSE 100 fell around 1.5% yesterday, several fmcg stocks were up around 3%. It was a different picture, however, across the Channel
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News
Unilever acquires sustainable deodorant brand Wild
The terms of the deal have not been disclosed but it is believed to value Wild at around £230m
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Comment & Opinion
Unilever’s surprise CEO switch marks a new era for leadership
Unilever’s decision to swap out Hein Schumacher for Fernando Fernandez crosses a rubicon, says Ian Wright of Acuti Associates
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Comment & Opinion
‘April Fool’ fails: the fake death marketing stunt must die
It’s a trope as old as time - everyone knows it and nobody cares. Here’s why the fake death marketing stunt needs to die
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News
Lynx unveils new look for Africa deodorant after ‘discontinued’ stunt
On Friday, Lynx posted an Instagram image captioned “Rest in Africa”
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News
Unilever to sell The Vegetarian Butcher brand to Vivera
Unilever has agreed to sell The Vegetarian Butcher to Vivera for an undisclosed sum
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News
Persil boosts Wonder Wash range with two more detergents
Available from next month, the launches will supported by a multimillion-pound investment
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News
Unilever adds Haribo, Solero, Twister, Cornetto and Carte D’Or ice creams
Unilever said: ‘our role as a market leader is to expand ice cream into new occasions’
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News
Sure Whole Body Deo goes beyond armpits in light-hearted TV ad
It features characters applying Sure deodorant to various parts of their bodies
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Comment & Opinion
Why Unilever’s CEO is betting big on social media marketing
In a fireside chat, Fernando Fernandez indicated his intention to move to a ‘social first’ marketing strategy, says Warren Ackerman, head of European consumer staples research at Barclays
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Profiles
My food & drink job: Sabrina Reinke, assistant brand manager, Graze
‘It’s incredibly rewarding to work in a team that drives better practices and for a brand that has been leading the category in innovation and sustainability’
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Comment & Opinion
Out-of-home chains can’t afford to ignore health mandate
Chains such as McDonald’s, KFC, Domino’s and Burger King are rapidly expanding into almost every corner of the world, says Georgie Cowell, senior research officer at ShareAction
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News
Media Bites 17 March: recession fears, Sainsbury’s boss on WFH, Reeves to cut red tape
Thinktank The Resolution Foundation warns Chancellor Rachel Reeves is to ’break her own fiscal rules’
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News
Magnum billboard ads make ‘crack’ sound on radios of passing motorists
Motorists tuning into Heart via DAB radio have their listening interrupted by the brand’s ‘crack’ when they pass digital billboards