Archive of all Unilever articles
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NewsDove continues NPD spree with Body + Mind Serum Body Wash lineup
The range comprises Jojoba Oil & Coconut Milk, Dragon Fruit & Primrose and French Lavender & Oat Milk
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NewsFormer Tesco CCO Alessandra Bellini joins Barrows Connected Store board
Barrows Connected Store will be looking to Bellini to provide ‘unbiased, strategic guidance and independent oversight, helping to challenge internal thinking and support long-term growth’
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NewsPot Noodle takes popular flavours into noodle blocks
The blocks contain the same wet seasoning sachet found in the pots
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NewsUnilever adds first Dove lines to whole-body deodorant offer
The Dove innovations will be supported by a £5.5m social-first campaign from April
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NewsMagnum Ice Cream Company shares sink as volumes drop off
The Magnum Ice Cream Company has had a torrid start to public life, as its first set of annual results wiped 13% off its share price
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Analysis & FeaturesHow co-branding became grocery’s ultimate marketing strategy
Once reserved for occasional promotions, co-branding has become a core strategy for grocery brands seeking to refresh mature categories
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NewsPower brands drive growth at ‘simpler, sharper’ Unilever
Unilever’s focus on core ‘power brands’ has helped insulate the fmcg giant from slowing markets
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NewsDove makes refillable antiperspirant debut with nine lines
The launch comprises three starter kits, each containing a case and one 35ml refill with a choice of three fragrances
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NewsTwister trademark activity points to Poppi ice lolly launch
Owner The Magnum Ice Cream Company has applied to register ‘Twister Poppi’ with the IPO
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NewsCif tops up probiotic cleaning spray range with Anti Bac duo
Anti Bac Lemon & Aloe Vera Spray and Anti Bac Apple & Jasmine Spray have joined the refillable lineup
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NewsSimple looks to premiumise skincare with high-tech Repair+ trio
The new lines use ‘pioneering SkinTwin science to empower the skin’s natural repair processes’
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ProfilesMy food & drink job: Ashley Harris, assistant comms manager, Ben & Jerry’s
‘It’s my responsibility to ensure our messaging strikes a sweet balance of joy and justice’
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Analysis & FeaturesThe best of the blogs 2025: Joe Wicks, M&S mushrooms and TikTok Shop
We’ve dug into the detail of why Unilever ditched its CEO, launched a scathing attack on animal welfare in the meat supply chain, and asked if Joe Wicks’ UPF-laden ‘Killer Bar’ really was nothing more than a load of shit…
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NewsMagnum moves to oust Ben & Jerry’s board
The world’s largest ice cream company has mandated that members of Ben & Jerry’s independent board – set up to guarantee the brand’s freedom of speech – must not serve for more than nine years
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NewsNomad Foods CMO steps down after 30 years with Birds Eye
Nomad Foods is yet to announce a replacement
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RankingsFrozen - ice cream 2025: Pre-spinoff Magnum sees bumper year
Magnum’s handheld ice creams raked in an extra £38m – the biggest absolute gain in the category
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RankingsPersonal care - hygiene 2025: Unilever freshens its hygiene offer
Unilever’s been freshening up its personal care portfolio
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NewsCandy Kittens outlines plans for ‘unshackled’ Graze
Ed Williams, Candy Kittens CEO and co-founder alongside Jamie Laing, told The Grocer he was excited to see what Graze it could do once ‘unshackled’ from corporate ownership
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NewsFood brands ramp up out-of-home advertising spend as HFSS ad ban looms
McDonald’s, Unilever, KFC, Pepsico, Coca-Cola, Mars and Mondelez also feature among the biggest spenders on outdoor advertising last year
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Comment & OpinionGraze sale is a smart step for Unilever. What’s next?
With Unilever focused on power brands, it’s clear, like Graze, that Marmite, Bovril and Colman’s would be better served by a new, more focused owner who can champion and get the best out of them