Mondelez
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Comment & OpinionWhy the Philadelphia ad ban will force marketers to get creative
Wherever you stand on men abandoning their offspring for cream cheese, the ASA decision could make advertising more creative
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Philadelphia ad banned under new gender stereotyping rules
The brand was censured over portraying dads as ‘unable to care for children as well as women’, the ASA said
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Mondelez to introduce ‘100 calorie cap’ on all children’s treats
Mini Fingers and Cadbury Animals will see their calories cut ‘as early as next month’
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Mondelez unveils Cadbury Dairy Milk 30% Less Sugar
The launch of follows three years’ development using soluble maize fibre for sweetness
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Cadbury returns Fudge to best-selling Christmas selection box
It comes 18 months after widely reported consumer ’fury’ over the treat being replaced by a Dairy Milk Oreo bar
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Mondelez adds lower-sugar Wine Gums to healthier treats
The Maynards Bassetts NPD contains 35g of sugar per 100g, compared with the 57.3g in regular Wine Gums
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Mondelez takes majority stake in US fresh-from-fridge energy bars maker Perfect Snack
Mondelez has agreed to acquire a majority stake in refrigerated protein bars maker Perfect Snacks as it looks to expand its healthy snacking portfolio.
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Oreo and Cadbury Dairy Milk bring chocolate biscuit to UK
The launch marks the first time the two brands have taken their partnership beyond confectionery in the UK
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BelVita unveils first reduced-sugar variant
The new snack promises 30% less sugar ‘than breakfast biscuits on average’
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Mondelez launches Philadelphia variant with Milka chocolate
It comes almost four years after the brand ditched its Philadelphia with Cadbury SKU
