All Mondelez articles – Page 7
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Comment and Opinion
Why the Philadelphia ad ban will force marketers to get creative
Wherever you stand on men abandoning their offspring for cream cheese, the ASA decision could make advertising more creative
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News
Philadelphia ad banned under new gender stereotyping rules
The brand was censured over portraying dads as ‘unable to care for children as well as women’, the ASA said
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News
Mondelez to introduce ‘100 calorie cap’ on all children’s treats
Mini Fingers and Cadbury Animals will see their calories cut ‘as early as next month’
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News
Mondelez unveils Cadbury Dairy Milk 30% Less Sugar
The launch of follows three years’ development using soluble maize fibre for sweetness
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News
Cadbury returns Fudge to best-selling Christmas selection box
It comes 18 months after widely reported consumer ’fury’ over the treat being replaced by a Dairy Milk Oreo bar
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News
Mars Wrigley targets £23m in first year for M&M’s Block quartet
Four variants of M&M’s Block will roll out on 17 July exclusively to Tesco
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News
Mondelez adds lower-sugar Wine Gums to healthier treats
The Maynards Bassetts NPD contains 35g of sugar per 100g, compared with the 57.3g in regular Wine Gums
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News
Mondelez takes majority stake in US fresh-from-fridge energy bars maker Perfect Snack
Mondelez has agreed to acquire a majority stake in refrigerated protein bars maker Perfect Snacks as it looks to expand its healthy snacking portfolio.
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News
Oreo and Cadbury Dairy Milk bring chocolate biscuit to UK
The launch marks the first time the two brands have taken their partnership beyond confectionery in the UK
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News
BelVita unveils first reduced-sugar variant
The new snack promises 30% less sugar ‘than breakfast biscuits on average’
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News
Mondelez launches Philadelphia variant with Milka chocolate
It comes almost four years after the brand ditched its Philadelphia with Cadbury SKU
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News
Mondelez expands Dairylea range with three new lines
The trio of new lines comes as the brand looks to drive growth in snacking cheese
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News
Mondelez promotes Vince Gruber to European president
Gruber has replaced Hubert Weber, who has retired after many years with the business
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News
Mondelez shrinks pack sizes across Cadbury Easter range
Cadbury Mini Eggs have taken the biggest hit whilst a number of shell egg SKUs have also been reduced
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News
Trebor adds sugar-free Cool Drops hard-boiled sweets
The two variants of the brand’s first sugar-free hard-boiled candy provide 66 calories per 28g pack
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News
Cadbury takes on Kinder Surprise with Freddo Treasures
Treasures was the first significant NPD for the Freddo brand in nearly six years, said Mondelez
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Comment and Opinion
Cadbury’s legal team will be on purple alert following latest Court of Appeal ruling
Pantone might have sparked controversy with its new colour for 2019, but the shade that’s the biggest headliner right now is ‘Cadbury purple’
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News
Cadbury Darkmilk chocolate to get Salted Caramel variant
Darkmilk will be supported by a £6m spend, including its first TV ad in May
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Comment and Opinion
Cadbury's masked army tackle 'secret Santa'
Secret Santa – or ‘buy a gift for someone you don’t know/like’ – is one of the lamest Christmas rituals
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News
Mr Kipling and Cadbury Cakes Christmas ranges unveiled
Mr Kipling’s festive NPD comprises Stem Ginger Slices and Candy Cane Slices