At Grenade, we get it done! We’re the UK’s No.1 best-selling protein bar brand and provide a range of delicious healthier snacks that have NO compromise on taste. Our high protein, low sugar bars and creamy shakes are guilt-free indulgence and the perfect treat, loved by customers across the UK.
With so much opportunity within the protein bar category, Grenade’s head of grocery Rachel Austerberry shares how retailers can capitalise on this exciting growth
Since Covid, almost 90% of shoppers are trying to consume more healthily, but what can we expect next on the healthy snacks agenda?
- Analysis and Features
A high number of consumers are tucking into protein bars and shakes without doing any exercise. That presents a huge opportunity for protein to diversify beyond its core audience, which remains skewed towards men.