Archive of all Mondelez articles – Page 5
-
Comment & OpinionHow grocery and CPG players can both win as inflation cools
Seemingly asymmetrical collaborations can raise value for both parties through more sophisticated benefit-sharing models, says Google’s Kathy Lee
-
KVI TrackerEaster chocolate prices soar up to 50% in the supermarkets
The Grocer’s analysis found 227 out of 386 seasonal chocolate SKUs available in the big four were more expensive this year
-
NewsCadbury adds chunky Dairy Milk & More filled chocolate bars
Billed as ‘the ultimate treat’, the bars have an rsp of £2.75 each
-
Comment & OpinionHow Philadelphia tapped into emotion to grow sales 20%
Spending big on marketing to bolster one of the category’s more expensive cream cheese brands won’t sway consumers to buy in a cost of living crisis. Or will it?
-
Comment & OpinionWhat Mondelez risks by vehemently protecting its purple reign
Has Mondelez sought to defend the wrong part of its brand?
-
Comment & OpinionCadbury Creme Egg nails return of ‘how do you eat yours?’
So closely linked with Cadbury Creme Egg is the phrase that it operates as a kind of bonus slogan
-
NewsDear Valentine’s as prices of chocolate gifts rise in mults
Shelf prices of have risen by as much as 60% in the mults
-
KVI TrackerCocoa prices skyrocket ahead of Valentine’s Day and Easter
Poor weather in the Ivory Coast and Ghana has badly affected crops and means chocolate confectionery prices will likely to rise still further
-
NewsMüller takes Cadbury licence into milkshakes for first time
The dairy giant has launched two Cadbury Creamy Chocolate milkshakes into Sainsbury’s this week
-
Promotional FeaturesMasterclass: How retailers can make their biscuits range bite
With biscuits purchased by more than 28m UK households in 2023, the category is fully embedded into the nation’s heritage. With growth in its three key segments of sweet, savoury and healthier*, Mondelēz International examines how retailers can trade on consumer need states to boost sales.
-
Comment & OpinionCadbury marks 200 years with moppet’s spectacular return
Cadbury reimagines its cute kid campaign as a time-travelling spectacular
-
Comment & OpinionHow important are chocolate ethics to consumers, really?
Brits munch their way through millions of chocolates over Christmas, but is it all ethical?
-
Comment & OpinionWill Cadbury’s new Creme Egg chocolate bar be successful?
Cadbury unveiled its latest Creme Egg spin-off last week, however, this isn’t the UK’s first Creme Egg chocolate bar
-
NewsKFC boosts marketing team by promoting Kate Wall
Wall will report into new chief marketing officer Monica Pool, who has returned to the business
-
Comment & OpinionBabybel breaks the mould with bold move set to thrill generation TikTok
It is the biggest cheese category launch of the week – possibly even the year – and that’s not speaking figuratively
-
NewsCadbury adds UK’s first Creme Egg sharing bar
Following the success of White Creme Egg, ‘we’re excited to bring innovation to the category once more,’ said Cadbury
-
Comment & OpinionWhy Nestlé’s Caramac failed to cash in on the blonde chocolate boom
When Cadbury Caramilk hit the UK in June 2021, Mondelez hoped it would ‘bring incrementality to the market’
-
Comment & OpinionIt’s party time for Toblerone’s aspirational truffles
Toblerone stands apart from other chocolate brands, and there isn’t really any need to market the main SKU
-
NewsCadbury, Tony’s and Terry’s lookalikes unveiled by cocoa-free brand Win-Win
‘While they have a far smaller environmental impact than the originals, they are every bit as delicious,’ says WNWN
-
Analysis & FeaturesBrits blame ‘greedy’ supermarkets for higher costs of green living
Shoppers are questioning whether retailers are helping them to live more sustainably or are using green living as an excuse to hike prices