Archive of all Mondelez articles – Page 8
-
Promotional FeaturesMasterclass: Ways to healthier biscuit sales
With biscuits purchased by nearly 28m UK households in 2022, the category should form part of any retailer’s core food and drink offer. Mondelēz International looks at how stores can better understand the market and boost their biscuit sales.
-
Comment & OpinionCadbury failed before on low-sugar chocolate. Will this time be any different?
How will the chocolate giant attempt to persuade shoppers to pick up a new, healthier version over the original they know and love?
-
NewsMondelez makes low-calorie HFSS breakthrough on Cadbury favourites
Reduced sugar versions of Cadbury Crunchie, Double Decker, Fudge and Fry’s Turkish Delight could soon hit supermarket shelves
-
NewsCadbury adds white chocolate Creme Egg for Easter 2023
Shoppers had been ‘speculating and anticipating this new flavour for years – and now, it’s finally here for everybody to enjoy’, said Cadbury
-
NewsMondelez’s Mikado biscuits impacted by supply chain issues
At the time of writing, an online search for the brand across Tesco, Asda, Morrisons and Sainsbury’s returned only one SKU
-
NewsMondelez launches ‘indulgent’ Philadelphia Intense soft cheese line
The fmcg giant said the NPD had already performed well in consumer testing
-
NewsMondelez unveils Christmas 2022 range with Cadbury, Oreo and Toblerone NPD
The products featured ‘new and eye-catching’ designs to ‘dial-up the specialness’ and build on seasonal and gifting cues, said Mondelez
-
NewsToblerone adds Golden limited-edition blonde chocolate bar
The NPD promised the crunchy nougat of a classic Toblerone in ‘beautifully crafted’ golden caramel chocolate, it said
-
Analysis & FeaturesAre limited edition launches stifling innovation in fmcg?
Brands are increasingly shunning expensive, permanent NPD in favour of more headline-grabbing limited editions. But are they preventing genuine innovation from breaking through?
-
NewsMondelez launches non-HFSS Juicies confectionery range
The range will comprise a trio of sweets from its Maynards Bassetts and Natural Confectionery Co brands
-
NewsMondelez halts production of Oreo Thins after sales decline
‘We regularly review and refresh our range to ensure we’re bringing the most relevant products to our customers’, said Mondelez
-
NewsOreo adds double-layered Twists spin-off to biscuits lineup
The NPD combines its traditional vanilla creme filling with another flavoured layer for ‘a playful twist’ on the treats
-
Comment & OpinionMondelez’s Clif Bar move shows UK confectioners are taking nutrition seriously
As HFSS clampdowns loom, Mars and Ferrero have also made moves into healthy snacking
-
NewsMondelez International expands healthier snacking portfolio with $2.9bn Clif takeover
The deal expands the Cadbury owner’s snack bar business to more than $1bn following previous complementary takeovers of performance nutrition brand Grenade in the UK and refrigerated snacking player Perfect Snacks in the US.
-
NewsCadbury launches limited-edition Caramel Twirl
To mark the launch, the brand hid a series of adverts around the UK, such as the side of the River Thames, so they would only be viewable at low tide
-
Comment & OpinionDispatches’ child labour programme extends Mondelez’s series of woes
Dispatches’ report is perhaps the most serious of PR disasters Mondelez has encountered in recent weeks
-
NewsMondelez appoints Jay Cooper as president for Northern Europe
Cooper brought ‘a consistent track record of commercial performance… and producing best-in-class digital and social marketing’ to the role, said Mondelez
-
NewsMondelez rolls out ‘twist and seal’ Cadbury Duos packs
The packaging innovation would help preserve the ‘flavour, texture and shape’ of the chocolate so consumers could ‘save half for later’, said Mondelez
-
NewsCadbury expands Caramilk chocolate range with new Buttons format
It comes after Cadbury Caramilk last year pulled in £8.5m in value sales during its first 12 weeks on the market
-
NewsMondelez rapped by ASA over ‘unsafe’ Dairylea advert
The advert, which appeared last August, received 14 complaints over concerns it would encourage children to eat food while upside down