Archive of all Mondelez articles – Page 11
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Comment & OpinionWhy the Philadelphia ad ban will force marketers to get creative
Wherever you stand on men abandoning their offspring for cream cheese, the ASA decision could make advertising more creative
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NewsPhiladelphia ad banned under new gender stereotyping rules
The brand was censured over portraying dads as ‘unable to care for children as well as women’, the ASA said
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NewsMondelez to introduce ‘100 calorie cap’ on all children’s treats
Mini Fingers and Cadbury Animals will see their calories cut ‘as early as next month’
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NewsMondelez unveils Cadbury Dairy Milk 30% Less Sugar
The launch of follows three years’ development using soluble maize fibre for sweetness
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NewsCadbury returns Fudge to best-selling Christmas selection box
It comes 18 months after widely reported consumer ’fury’ over the treat being replaced by a Dairy Milk Oreo bar
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NewsMars Wrigley targets £23m in first year for M&M’s Block quartet
Four variants of M&M’s Block will roll out on 17 July exclusively to Tesco
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NewsMondelez adds lower-sugar Wine Gums to healthier treats
The Maynards Bassetts NPD contains 35g of sugar per 100g, compared with the 57.3g in regular Wine Gums
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NewsMondelez takes majority stake in US fresh-from-fridge energy bars maker Perfect Snack
Mondelez has agreed to acquire a majority stake in refrigerated protein bars maker Perfect Snacks as it looks to expand its healthy snacking portfolio.
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NewsOreo and Cadbury Dairy Milk bring chocolate biscuit to UK
The launch marks the first time the two brands have taken their partnership beyond confectionery in the UK
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NewsBelVita unveils first reduced-sugar variant
The new snack promises 30% less sugar ‘than breakfast biscuits on average’
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NewsMondelez launches Philadelphia variant with Milka chocolate
It comes almost four years after the brand ditched its Philadelphia with Cadbury SKU
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NewsMondelez expands Dairylea range with three new lines
The trio of new lines comes as the brand looks to drive growth in snacking cheese
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NewsMondelez promotes Vince Gruber to European president
Gruber has replaced Hubert Weber, who has retired after many years with the business
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NewsMondelez shrinks pack sizes across Cadbury Easter range
Cadbury Mini Eggs have taken the biggest hit whilst a number of shell egg SKUs have also been reduced
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NewsTrebor adds sugar-free Cool Drops hard-boiled sweets
The two variants of the brand’s first sugar-free hard-boiled candy provide 66 calories per 28g pack
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NewsCadbury takes on Kinder Surprise with Freddo Treasures
Treasures was the first significant NPD for the Freddo brand in nearly six years, said Mondelez
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Comment & OpinionCadbury’s legal team will be on purple alert following latest Court of Appeal ruling
Pantone might have sparked controversy with its new colour for 2019, but the shade that’s the biggest headliner right now is ‘Cadbury purple’
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NewsCadbury Darkmilk chocolate to get Salted Caramel variant
Darkmilk will be supported by a £6m spend, including its first TV ad in May
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Comment & OpinionCadbury's masked army tackle 'secret Santa'
Secret Santa – or ‘buy a gift for someone you don’t know/like’ – is one of the lamest Christmas rituals
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NewsMr Kipling and Cadbury Cakes Christmas ranges unveiled
Mr Kipling’s festive NPD comprises Stem Ginger Slices and Candy Cane Slices